Director, Organic Growth & Discoverability

Responsibilities

• Set and own the organic growth strategy, roadmap, OKRs, and budget, ensuring the company’s organic presence is impactful
• Develop the AEO/GEO playbook for how the company appears in AI platforms like ChatGPT and Google AI, including content strategy and tracking success
• Collaborate with web engineering on the technical SEO roadmap, translating SEO needs into actionable specifications for development
• Run the content strategy for organic growth, establishing the editorial standards and managing the production calendar
• Consolidate the company’s presence on platforms such as Reddit, G2, and YouTube into a cohesive discoverability strategy
• Educate sales and partnerships teams on the evolving landscape of organic and AI search, and its competitive implications
• Act as a culture ambassador for the Growth Marketing team, promoting an AI-native and high-ownership work ethic

Qualifications

• 8+ years in SEO, organic growth, or digital marketing, with at least 3 years in a leadership position at a B2B SaaS, fintech, or tech company
• Strong pipeline orientation, linking organic channels to revenue and business outcomes beyond mere traffic
• Deep technical SEO expertise, including site architecture and performance issues, with the ability to collaborate with engineers
• Proficiency with AI visibility strategies, having hands-on experience with citation methods and structured content for AI consumption
• Strong content instincts, capable of differentiating between valuable and superficial content, with experience managing content operations at scale
• Demonstrable vendor management skills, capable of ensuring agencies meet outcomes rather than just deliverables
• Comfortable making decisions in ambiguous situations and thriving in environments that require building functions from scratch

Benefits

• A hybrid work environment with a mix of in-office and remote days
• Up to four weeks of fully remote work available annually