Director or Sr. Director of Field & Partner Marketing (US & PubSec)

About the Role

The Sr. Director, Field & Partner Marketing – North America is a strategic, high-energy leader responsible for driving go-to-market execution across the region. This role sits at the intersection of pipeline generation, partner co-marketing, and regional field strategy, leading integrated programs that accelerate revenue across Commercial, Enterprise and Public Sector segments.

What You’ll Do

• Develop and lead the North America field and partner marketing strategy, aligning regional programs to pipeline targets and go-to-market priorities across Commercial and Public Sector segments.
• Partner with Channel Sales to prioritize partner investments, develop co-branded assets, and activate partners through Market Development Funds (MDF) and campaign-in-a-box programs.
• Develop and execute co-marketing programs with channel partners, value-added resellers (VARs), distributors, and technology alliances.
• Build and manage an integrated calendar of field programs—including regional events, executive roundtables, third-party sponsorships, and digital activations—mapped to pipeline stages, partner priorities, and sales territories.
• Collaborate with the global events team on the North America event strategy for major conferences and SolarWinds-hosted experiences, including budget management, logistics, and return-on-investment measurement.
• Partner closely with Sales leadership to align on territory priorities, lead-quality expectations, and post-event follow-up strategies.
• Track, analyze, and report partner-sourced and partner-influenced pipeline contribution, with a focus on improving partner attach rates across key segments.
• Lead, develop, and grow a high-performing team of field and partner marketing professionals across North America, fostering accountability, creativity, and collaboration.
• Collaborate with Demand Generation, Campaign, Product Marketing, and Sales to ensure integrated program planning and consistent messaging throughout the buyer journey.

What You’ll Bring

• 12+ years of experience in B2B field and partner marketing, including at least 3 years in a senior regional marketing or partner marketing leadership role.
• A proven track record of driving pipeline and revenue through integrated field and channel marketing programs in a B2B SaaS or technology environment.
• Strong understanding of channel and partner marketing, including MDF management, co-sell motions, partner enablement, and partner demand generation.
• Established relationships with reseller and distribution marketing and sales leaders.
• Experience supporting enterprise, Commercial, and Public Sector go-to-market motions, including SLED or Federal markets.
• A builder’s mindset and enthusiasm for developing programs, processes, and team capabilities from the ground up.
• A data-driven approach and the ability to balance strategic thinking with disciplined execution.
• Experience planning and executing in-person and virtual events, from regional roadshows to large-scale owned conferences.
• Demonstrated ability to lead, develop, and retain high-performing marketing teams.
• Excellent cross-functional communication and influencing skills, with the ability to engage effectively with VP- and C-suite-level leaders as well as individual contributors.
• Experience managing large budgets and doing accruals.