Director or Sr. Director, Downstream Marketing & Commercial Enablement, WC

At Corza Medical, our mission is to champion surgical providers with remarkable service and exceptional products that save time, money, and effort. We are a passionate team guided by our core belief that you should never have to choose between performance, value, and a quality customer experience.

About the role

The Director/Sr. Director, Downstream Marketing and Commercial Enablement leads the global downstream marketing, medical education, and field enablement strategy for the Wound Closure business, translating global brand and product strategy into field-ready commercialization that drives surgeon adoption, specialty activation, and revenue growth. This role owns the full downstream toolkit, from sales enablement assets and campaign activation to digital asset governance and claims matrix management, ensuring the field organization is equipped, aligned, and compliant. The role also builds a scalable, KOL-driven medical education platform that translates clinical and product insight into high-impact training for surgeons and commercial teams. Reporting to the VP, Marketing, Wound Closure, it leads a global, cross-functional team and partners closely with Sales, Upstream Marketing, RA/Legal, and Compliance to deliver measurable commercial impact.

Responsibilities

• Own the global downstream marketing strategy and execution roadmap for the Wound Closure portfolio, translating upstream and brand strategy into field-ready commercialization plans across the U.S., EMEA, and APAC.
• Direct the development and lifecycle management of world-class sales enablement assets, including playbooks, customer-facing decks, objection handling, competitive battlecards, and customer leave-behinds.
• Set governance for commercial collateral, digital asset management systems, and the claims matrix, ensuring accuracy, version control, and consistent messaging across every touchpoint.
• Lead go-to-market planning and launch readiness for new product introductions in close partnership with Upstream Marketing.
• Sustain and optimize marketing for the established Wound Closure portfolio alongside new launches, balancing growth drivers with lifecycle management.
• Define and lead the global medical education strategy aligned to Wound Closure growth priorities, building annual and multi-year education roadmaps by specialty (e.g., orthopedics, plastics, microsurgery).
• Identify, onboard, and manage a network of Key Opinion Leaders, and lead advisory boards to gather clinical insights that inform product and marketing strategy.
• Ensure KOL engagements, advisory boards, speaker programs, and education activities are conducted within applicable compliance frameworks, including fair-market-value and needs-assessment discipline, the AdvaMed Code of Ethics, and Sunshine Act / Open Payments and equivalent global transparency requirements.
• Build peer-to-peer education platforms that expand influence, credibility, and surgeon adoption across target specialties.
• Oversee development of procedure-based education and training content (e.g., surgical technique guides, clinical modules, webinars, digital learning) and scalable formats such as virtual procedural trainings and hands-on and cadaver labs.
• Own downstream marketing's contribution to new-hire onboarding, delivering essential materials and clear, consistent messaging.
• Create Voice of Sales surveys, collect and analyze field feedback, and refine enablement materials and tools that improve execution (e.g., talk tracks, objection handling, clinical evidence positioning).
• Direct execution of downstream campaign elements across digital, print, and in-person channels, including localization and region-specific customization.
• Drive asset launches through CRM, sales portals, and team communications, owning how assets reach the field.
• Track campaign and enablement performance metrics, translating voice-of-sales and voice-of-customer insight into continuous improvement.
• Oversee regional and national education events, congress-based programming, and speaker programs, owning logistics, budgets, and ROI tracking.
• Lead, coach, and develop a global team spanning downstream marketing and tradeshow and events, setting objectives and building capability across the function.

Requirements

• Bachelor’s degree required. Advanced degree (MBA or clinical/scientific) preferred.
• 10+ years in medical device marketing, sales enablement, and/or medical education (Wound Closure or adjacent surgical categories strongly preferred).
• Proven people-leadership experience, including building and developing high-performing downstream marketing and/or medical education teams.
• Strong understanding of clinical workflows, surgical procedures, and selling into hospitals and ASCs.
• Demonstrated success partnering with KOLs and leading advisory boards and education programs at scale.
• Track record connecting downstream marketing and enablement to revenue, conversion, and market growth.
• Proven ability to influence commercial teams and drive behavior change across a matrixed organization.
• Strong executive communication and presentation skills.
• Proficiency in CRM (Salesforce preferred), digital asset management platforms (e.g., Air, Seismic), PowerPoint, and Power BI.
• Ability to operate in a fast-paced, evolving commercial environment.
• Willingness to travel domestically and internationally up to 30% for events, congresses, and field alignment.

Benefits

• Medical benefits
• 401K
• Vacation and sick time
• Paternal leave
• Other benefits

Values

• Customer First - We deliver extraordinary experiences.
• Accountability - We do what we say.
• Integrity - We do what is right.
• Inspired - We love what we do.
• One Global Team - We before me, always.