Director, Omnichannel HCP Marketing

We need to output HTML fragment with sections for headings: About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. Only include sections that have real specific content. We need to parse the posting. We need to extract sections: - About the role: The description of role, maybe the paragraph after "Abbott Diabetes Care is seeking a transformational Director of HCP Omnichannel Marketing...". That is about the role. - Responsibilities: The bullet list under "What you'll do :" includes multiple subheadings: Lead HCP Omnichannel Strategy, Drive HCP Demand Generation & Media, Own CRM, Engagement & Web Strategy, Lead Organizational Transformation. Each has bullet points. So we can combine under Responsibilities. - Requirements: Minimum Qualifications list. - Qualifications: Preferred qualifications? Could be "Preferred MBA or advanced degree..." etc. Could be under Qualifications. - Skills: maybe not explicit; but we could include skills from responsibilities? However we should only include sections if posting has real specific content. There's no explicit "Skills" heading. Could we infer? Probably better not to include Skills if not explicit. - Benefits: The posting includes benefits earlier: "You’ll also have access to : Career development ... Free medical coverage ... retirement savings plan ... Tuition reimbursement ... Freedom 2 Save ... FreeU education benefit ... recognized as great place to work ...". That's benefits. So we can include Benefits. - Pay: The posting includes "The base pay for this position is $172,000.00 – $344,000.00. In specific locations, the pay range may vary from the range posted." That's pay info. So include Pay. - Schedule: Not mentioned. So omit. We also need to include maybe a short paragraph for metadata like Job ID? Not needed. We must not repeat job title as heading. Use

for section headings. We need to use

• for any list of duties/requirements/benefits, and

  for prose. We need to preserve all substantive information, not invent or summarize away detail. So we need to keep the details. We need to remove boilerplate: cookie/navigation/legal/EEO etc. Not present. We need to output only HTML fragment. Let's craft. First, maybe a short

  for About the role: combine the paragraphs describing role and context. We have: "Abbott is a global healthcare leader..." That's company description, maybe part of About the role? Could be included. But we need to preserve all substantive information. So include company overview? It's part of posting but not necessarily role. However we can include in About the role section. Let's extract: Paragraph 1: "Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 122,000 colleagues serve people in more than 160 countries." Paragraph 2: "WORKING AT ABBOTT : At Abbott, you can do work that matters, grow, and learn, care for yourself and family, be your true self and live a full life. You’ll also have access to : Career development with an international company where you can grow the career you dream ofFree medical coverage for employees* via the Health Investment Plan (HIP) PPOAn excellent retirement savings plan with high employer contributionTuition reimbursement, the Freedom 2 Save student debt program and FreeU education benefit - an affordable and convenient path to getting a bachelor’s degreeA company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by FortuneA company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists" That's benefits but also working at Abbott. Paragraph 3: "As a global leader in diabetes care, Abbott is constantly working to deliver the highest quality products and unwavering support to our customers. Consistent and accurate glucose monitoring is the foundation of any diabetes management plan so we’re committed to continuous improvement in the way patients and professionals measure, track and analyze glucose levels. Abbott Diabetes Care is seeking a transformational Director of HCP Omnichannel Marketing to lead the next evolution of healthcare professional engagement for the Libre portfolio. Reporting to the Head of Marketing, North America, this leader will own the strategy and performance of HCP omnichannel engagement across paid media, CRM, web, and digital activation. The role is responsible for building a connected customer experience for both called and non-called HCP audiences, leveraging data, technology, content, and analytics to accelerate awareness, adoption, and advocacy. The ideal candidate is a strategic leader with deep expertise in omnichannel marketing, customer engagement, digital transformation, and commercial execution. They will play a critical role in modernizing how Abbott engages healthcare professionals and advancing the organization's omnichannel maturity." That's about the role. Then "What you'll do :" with subheadings and bullet points. Then "Minimum Qualifications :" list. Then "Preferred MBA or advanced degree..." etc. Then "Success Measures" list. Then "Leadership Profile" paragraph. Then pay. We need to decide sections. We have: - About the role: combine company overview, working at Abbott, role description. - Responsibilities: the "What you'll do :" content. - Requirements: Minimum Qualifications. - Qualifications: Preferred qualifications (MBA etc.) plus maybe Success Measures? Success Measures could be considered as performance metrics, maybe under Requirements? But we can treat as Qualifications? However the instruction: Use headings for sections like Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. So we can put Success Measures under Qualifications? Or maybe under Requirements? But Success Measures are not qualifications; they are how success measured. Could be considered as part of Requirements? Not exactly. Might be better to omit if not fitting any heading. But we need to preserve all substantive information; we could include Success Measures under a heading like "Qualifications" but that might be inaccurate. However we could create a section "Qualifications" and include both preferred qualifications and success measures? The instruction says use headings for those specific labels; we can also include other content under those headings as appropriate. It didn't say we cannot add other content under those headings. So we can put Success Measures under Qualifications (maybe as a sub-list). But better to keep them separate? There's no heading for Success Measures. Could we create a custom heading? The instruction says use

  for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). It implies we should use those headings only; not create others. So we must fit all content under those headings. So we need to map Success Measures to one of those. Perhaps under Requirements? But they are not requirements. Could be under Qualifications? Might be okay. Leadership Profile could be part of About the role or Qualifications. We need to avoid filler. We'll include all substantive info. Let's structure:

  About the role

  ... company overview ... working at Abbott ... role description ...

  Responsibilities

  • Lead HCP Omnichannel Strategy
    • Develop and execute the integrated HCP omnichannel strategy across paid, owned, and earned channels.
    • Create differentiated engagement approaches for called and non-called audiences.
    • Align media, CRM, web, content, and field engagement into connected customer journeys.
    • Advance personalization, orchestration, and AI-enabled engagement capabilities.
    • Partner across Marketing, Sales, Analytics, Medical, and Commercial teams to drive business impact.
  • Drive HCP Demand Generation & Media
    • Lead HCP paid media strategy, planning, and optimization.
    • Evaluate channel performance, investment allocation, and audience strategy.
    • Identify new channels and engagement opportunities to support growth.
    • Establish measurement frameworks and performance-driven decision making.
  • Own CRM, Engagement & Web Strategy
    • Lead HCP CRM strategy, segmentation, journey design, and personalization.
    • Develop customer lifecycle programs that improve engagement and adoption.
    • Own the vision and roadmap for HCP web properties, portals, and digital experiences.
    • Optimize customer experiences through analytics, testing, and continuous improvement.
    • Ensure digital channels work together as a unified engagement ecosystem.
  • Lead Organizational Transformation
    • Build and develop a high-performing omnichannel marketing team.
    • Champion modern marketing practices, new technologies, and AI-enabled ways of working.
    • Establish the capabilities, processes, and governance needed to scale omnichannel engagement.
    • Serve as a change agent who helps transform Abbott Diabetes Care into a best-in-class customer engagement organization.
  But note: we need to use
  • for any list of duties/requirements/benefits. So we can have top-level
    with each responsibility as
    • and inside each we can have another
      for sub-bullets. That's fine.

      Requirements

      • Required Bachelor's degree in Marketing, Business, or related field.
      • 12+ years of marketing experience with progressive leadership responsibility.
      • Deep expertise in omnichannel marketing, CRM, digital engagement, media, and customer journey strategy.
      • Proven success leading digital transformation and commercial growth initiatives.
      • Experience managing significant media investments and engagement programs.
      • Strong analytical, strategic, and cross-functional leadership skills.
      • Demonstrated ability to build teams and drive organizational change.

      Qualifications

      • Preferred MBA or advanced degree.
      • Experience in diabetes, healthcare, medical devices, pharmaceuticals, or other regulated industries.
      • Experience with marketing automation, CDPs, omnichannel orchestration, and AI-enabled marketing technologies.

      Success will be measured through :

      • HCP awareness, engagement, and adoption growth
      • Omnichannel campaign performance and customer reach
      • CRM effectiveness and customer journey outcomes
      • Paid media efficiency and ROI
      • Website and portal engagement metrics
      • Advancement of personalization and omnichannel capabilities
      • Contribution to business growth and market adoption
      • Team development and organizational transformation
      But we placed success measures under Qualifications after a

      . Might be okay. Alternatively we could put success measures under Requirements? But it's not a requirement. I'll keep under Qualifications. Now Benefits: We need to extract benefits from the "You’ll also have access to :" section. Let's list: - Career development with an international company where you can grow the career you dream of - Free medical coverage for employees* via the Health Investment Plan (HIP) PPO - An excellent retirement savings plan with high employer contribution - Tuition reimbursement, the Freedom 2 Save student debt program and FreeU education benefit - an affordable and convenient path to getting a bachelor’s degree - A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune - A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists We should preserve all. Thus:

      Benefits

      • Career development with an international company where you can grow the career you dream