Director of Special Events Sales

Location: San Antonio, TX

Hours: Full Time, days and evenings, weekends & holidays; varies per event schedule

About the role

Director of Special Events Sales is responsible for leading the special events business across ATG San Antonio venues including The Espee, Majestic Theatre, and Empire Theatre, with ownership of delivering the annual private events revenue goal of $1.6M. This role sets the sales strategy, leads the department, and drives growth through proactive prospecting, creative event concepts, strategic partnerships, and strong relationships with corporate, nonprofit, cultural, social, hospitality, and agency partners. The Director will manage the private events sales pipeline from lead generation through contracted business, ensuring revenue forecasting, pricing strategy, proposal standards, contract execution, and client experience are aligned with venue goals.

Responsibilities

• Lead the special events department and establish clear goals, processes, accountability, and communication rhythms to support revenue growth and operational excellence.
• Develop and maintain relationships with corporate clients, destination management companies, convention and hospitality partners, nonprofit organizations, cultural partners, hotels, event planners, caterers, promoters, and community stakeholders to grow repeat and referral business.
• Create and execute strategies to fill dark nights, maximize use of available venue spaces, and develop creative event concepts that differentiate the venues in the San Antonio market.
• Partner closely with venue teams Production/Technical, Customer Experience, Marketing, Operations, Food & Beverage, Finance, and Programming to ensure private events are financially sound, operationally feasible, and delivered at a high standard.
• Oversee event pricing, proposals, contracts, invoicing, deposits, insurance requirements, client communications, and post-event evaluation to ensure accuracy, compliance, and strong client satisfaction.

Requirements

• Established experience in private events, sales, hospitality experience, with demonstrated success prospecting, negotiating, contracting, and growing revenue.
• Proven ability to own and deliver annual revenue goals, manage a sales pipeline, forecast performance, and translate market opportunities into booked business.
• Experience leading a team, managing client relationships, developing proposals and contracts, and working cross-functionally to execute events in a fast-paced environment.
• Established relationships with DMCs, catering and event companies, convention partners, and event planners strongly preferred.

Skills

• Commercially driven leader with strong sales instincts, financial acumen, and the ability to build strategies that deliver measurable revenue growth.
• Excellent verbal, written, and interpersonal communication skills, with the confidence to represent the venues externally and lead internal teams with clarity.
• Highly organized, proactive, and solutions-oriented, with sound judgment and the ability to respond effectively in a busy event environment.

Benefits

• 401k
• Competitive healthcare (medical, dental, vision)
• Paid Vacation and Holidays