Director of Spa

Position Summary

The Spa Director is responsible for the overall leadership, strategic direction, and day-to-day operations of the hotel’s spa and wellness facilities. This role ensures exceptional guest experiences, drives revenue growth, and maintains the highest standards of service, cleanliness, and brand alignment.

Key Responsibilities

• Operational Leadership

• Oversee daily spa operations, including treatment services, retail, fitness, and wellness programming
• Maintain compliance with health, safety, and hygiene regulations
• Develop and implement standard operating procedures (SOPs)

• Guest Experience

• Create a personalized, memorable spa experience aligned with the hotel’s brand
• Address guest feedback, resolve concerns, and implement service improvements
• Monitor guest satisfaction scores (e.g., Forbes, LQA, Medallia) and drive continuous enhancement

• Financial & Revenue Management

• Develop and manage annual budget, forecasts, and financial performance
• Drive revenue through strategic pricing, promotions, memberships, and packages
• Optimize labor, cost control, and profitability metrics
• Oversee retail strategy, product selection, and inventory management

• Team Leadership & Development

• Recruit, train, and manage spa staff including therapists, estheticians, and supervisors
• Foster a culture of engagement, service excellence, and accountability
• Conduct performance evaluations and implement development plans
• Ensure appropriate staffing levels and scheduling to meet business demand

• Sales & Marketing

• Collaborate with marketing and sales teams to promote spa offerings
• Develop local partnerships and wellness programming
• Support group and event business (e.g., bridal, corporate wellness)
• Identify trends and introduce innovative treatments and services

• Vendor & Product Management

• Manage relationships with product vendors and service providers
• Ensure quality, consistency, and alignment with brand standards
• Negotiate contracts and oversee procurement

• Brand Standards & Compliance

• Ensure adherence to brand guidelines (if applicable) and luxury service benchmarks
• Support audits (Forbes Travel Guide, LQA, AAA, etc.)
• Maintain licensing and certifications required for spa operations

Qualifications

• Education & Experience

• Bachelor’s degree in hospitality management, Business, or related field (preferred)
• 5–8+ years of spa or wellness leadership experience, preferably in a luxury hotel or resort

• Skills & Competencies

• Exceptional leadership and people management skills
• Strong business acumen with P&L responsibility experience
• Guest-focused mindset with a passion for wellness and hospitality
• Excellent communication and interpersonal skills
• Ability to analyze data and drive performance improvements
• Knowledge of industry trends, treatments, and wellness innovations
• Flexible schedule including weekends and holidays
• Ability to work in a fast-paced, guest-facing environment
• Occasional lifting, standing, and physical mobility within spa facilities