Director of Social Media & Creative Strategy

Responsibilities

• Create and execute a growth roadmap to increase Instagram followers from 350K to 1M.
• Develop and oversee graphics, reels, and short-form videos designed to go viral.
• Identify trending stories and cultural moments, and package them into social-first formats quickly.
• Owning the look, tone, and style of all social content to maintain consistency and authority.
• Manage daily content calendars, posting schedules, and engagement strategies.
• Collaborate with editorial to repurpose stories into high-performing visual and video content.
• Track performance metrics, conduct A/B testing, and continuously optimize for growth.
• Lead creative experimentation across Instagram, TikTok, YouTube Shorts, and X.

Qualifications

• Proven track record of growing social media accounts.
• Skilled in short-form video editing (Reels/TikTok/Shorts) and graphic design.
• Deep understanding of what drives virality and audience engagement.
• Data-driven mindset with strong instincts for timing, format, and platform trends.
• Minimum 3 years experience in social media growth, digital media, or creative direction.
• Passion for news, culture, and digital storytelling.