Director of Social Media

About the role

The Social Media Director will build and lead social strategy and drive revenue opportunity. Key responsibilities include:

• Drive social media strategy for the Portland Fire
• Build and manage cross-platform content calendar to support key milestones, campaigns, tentpole events, and brand moments
• Generate compelling content (written, visual, and video) that drives engagement and builds community
• Collaborate with internal teams, players, and external agencies to develop creative, culturally relevant and monetizable content
• Travel with the team as needed to capture in-the-moment, behind-the-scenes, and game-day content
• Foster meaningful, authentic fan connections through community management and direct engagement
• Identify emerging trends, opportunities, and cultural moments for engagement
• Analyze and deliver regular reporting on the performance metrics including channel growth, campaign impact, and engagement metrics
• Collaborate with influencers, athletes, media and local community leaders to expand reach and engagement
• Maintain a consistent tone, style, and voice that aligns with the WNBA Portland brand

Requirements

8+ years in digital media with experience leading social media strategy

Demonstrated experience capturing and producing live content within sports or entertainment

Exceptional storytelling skills with proven ability to create engaging content in visual and written mediums

Comprehensive understanding of social media platforms and their respective best practices

Ability to work effectively in a fast-paced environment and manage multiple projects simultaneously

Ability to travel and work on nights and weekends as the team’s schedule dictates

Comfortable delivering, receiving and implementing creative feedback

Self-motivated with the ability to work independently or as part of a team

Excellent communication and interpersonal skills

Proficiency in content creation tools and software

Experience in social media tools and analytics platforms

Passion for WNBA, basketball culture, and women’s sports

Benefits

Competitive salary and performance-based incentives, salary range $100,000 - $120,000

Comprehensive benefits package, including health insurance, retirement plans, and wellness programs

Opportunities for professional development and career advancement

Dynamic, collaborative and fun work environment

Opportunity to make a meaningful impact and contribute to the growth of women's basketball