Director of Social Media and Culture (Onsite - Plano,TX)

Position Summary

Headquartered in Englewood Cliffs, N.J., Samsung Electronics America, Inc. (SEA) is a leader in mobile technologies, consumer electronics, home appliances and enterprise solutions. Reporting to the Senior Director Owned Media of Mobile(MX) Marketing, the Director of Social Media and Culture will take a pivotal role in shaping and defining Samsung’s brand in the USA.

Role And Responsibilities

• Manage Samsung’s social media, influencer/creator programs, and community engagement initiatives.

• Drive cultural relevancy that puts the Samsung brand on the map in the US, causing people to follow us and engage with our brand.

• Create insane social conversation, both on and off Samsung platforms that deliver a disproportionate share of voice for us.

• Showcase Samsung innovation with human-powered stories and content that fuels desire for our products, and drives people to want to touch/try devices in real life.

Position Objective

• Develop a comprehensive social media and influencer strategy to meet earned media targets per brand, leading the development of all social media campaigns for organic social media accounts, and collaborating with the paid media team to leverage high-performing organic content.

• Partner with the Agency of Record(s) to define immediate and long-term playbooks, guiding a team on platform growth strategy.

• Own the full influencer mix from nano to macro to celebs, developing a strategy that optimizes influencer performance and adapts to changes in the creator ecosystem.

• Own the social media KPI scorecard focused on brand and commercial contribution, working in partnership with the x-functional Samsung and Agency Partner team, and leveraging reporting tools.

• Partner and collaborate with cross-functional teams to regularly optimize and refine social strategy and content.

• Build and maintain strong relationships with representatives of key social platforms and tools.

• Develop and maintain a global social media calendar across all platforms.

• Manage the organization and receipt of all creative assets from the respective teams.

• Negotiate & execute commercial terms & contracts – working with internal stakeholders such as Legal, Finance, Compliance and Procurement.

• Track, analyze and report against marketing KPIs and metrics, and take corrective action where needed.

• Identify synergies between your programs and our Carrier/Retail account teams and their specific needs to ensure that Carriers/Retailers achieve their goals.

• Work closely with Finance to ensure all plans are within budget, and all approvals handled within compliance and guidelines.

• Leverage your programs and activities in the maximum way possible (e.g. integrating into retail or CRM communications).

Skills And Qualifications

• BA/BS degree in marketing, communications or business management; 12+ years of relevant progressive marketing experience.

• 10 years+ in GTM Execution across Social/Influencers/Talent.

• An iterative thinker who can challenge the status quo.

• A consummate collaborator committed to communication excellence.

• Experience negotiating complex deals and programs with large, international companies.

• Existing connections and relationships with the world’s leading media & internet brands.

• Ability to think strategically about issues, leading to recommendations and action plans.

• Comfortable presenting at the Executive level.

• Strong project/program management experience.