Director of Search Engine Marketing [SK-10566]

Responsibilities

• Lead the development and evolution of SEM strategy across Google Ads, Microsoft Ads, and other search platforms.
• Own overall paid search performance, ensuring strategies align with client business objectives, revenue goals, and media efficiency targets.
• Oversee campaign architecture, account structure, scaling strategies, and optimization frameworks across multiple accounts or lines of business.
• Manage SEM budgets, forecasts, pacing, and performance against KPIs including CPA, ROAS, revenue, pipeline, conversion volume, and efficiency metrics.
• Translate business and client objectives into measurable paid search strategies, testing plans, and execution roadmaps.
• Lead advanced testing agendas across bidding strategies, audience segmentation, keyword expansion, creative messaging, landing page performance, and automation.
• Analyze performance trends and synthesize insights into clear strategic recommendations for clients, stakeholders, and internal leadership.
• Partner with analytics, strategy, creative, CRM, and marketing automation teams to improve measurement, attribution, audience strategy, and campaign effectiveness.
• Ensure tracking, attribution, tagging, and data integrity are accurate, scalable, and aligned with reporting needs.
• Provide strategic guidance to internal teams and clients on SEM best practices, platform changes, market trends, and growth opportunities.
• Lead, mentor, and develop SEM team members, providing coaching, quality assurance, and performance feedback.
• Establish processes, standards, and operating models that improve campaign execution, reporting, optimization, and team efficiency.
• Support new business, account growth, and client planning by contributing SEM strategy, audits, forecasts, and recommendations.

Requirements

Must-Have Qualifications:

• 7+ years of SEM / paid search experience, with demonstrated experience leading strategy across complex or high-budget accounts.
• Proven ability to manage, scale, and optimize high-performing paid search programs tied to business outcomes.
• Deep expertise in Google Ads and Microsoft Ads, including bidding strategies, automation, campaign structure, keyword strategy, audience targeting, and optimization techniques.
• Strong understanding of SEM measurement, attribution, conversion tracking, and performance reporting.
• Experience managing large budgets, forecasting performance, and making data-driven investment recommendations.
• Advanced analytical skills with the ability to interpret performance data, identify trends, and translate findings into actionable strategy.
• Strong client-facing and stakeholder communication skills, including the ability to present complex performance insights clearly and confidently.
• Experience working in an agency or client-service environment.
• Proven experience managing, mentoring, and developing team members.
• Able to collaborate effectively across strategy, analytics, creative, CRM, marketing automation, and account teams.
• Familiarity with CRM platforms, marketing automation systems, and downstream lead or revenue measurement.

Nice-to-Have Qualifications

• Experience supporting account planning, growth strategy, or new business efforts.

Qualifications

Must-Have Qualifications:

• 7+ years of SEM / paid search experience, with demonstrated experience leading strategy across complex or high-budget accounts.
• Proven ability to manage, scale, and optimize high-performing paid search programs tied to business outcomes.
• Deep expertise in Google Ads and Microsoft Ads, including bidding strategies, automation, campaign structure, keyword strategy, audience targeting, and optimization techniques.
• Strong understanding of SEM measurement, attribution, conversion tracking, and performance reporting.
• Experience managing large budgets, forecasting performance, and making data-driven investment recommendations.
• Advanced analytical skills with the ability to interpret performance data, identify trends, and translate findings into actionable strategy.
• Strong client-facing and stakeholder communication skills, including the ability to present complex performance insights clearly and confidently.
• Experience working in an agency or client-service environment.
• Proven experience managing, mentoring, and developing team members.
• Able to collaborate effectively across strategy, analytics, creative, CRM, marketing automation, and account teams.
• Familiarity with CRM platforms, marketing automation systems, and downstream lead or revenue measurement.

Skills

About Skill:

• Connects the best professional, IT, engineering, financial and administrative talent with the world’s biggest brands.
• Eligible talent get access to benefits such as health benefit contributions, retirement plans with match and flexible spending accounts.
• Equal-opportunity employer.