Director of Sales (Senior Living)

We need to output HTML fragment with sections: About the role? Actually we need to use headings for sections like About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. We must not repeat job title as heading. We need to include only sections that have real specific content. We have content: About Discovery Management Group (intro) maybe as About the role? Actually "About the role" could be the introductory paragraph describing role. The posting includes "About Discovery Management Group" then "As Director of Sales, you’ll play an essential role..." That's about role. So we can put that under

About the role

with paragraphs. Then "Your Role" includes bullet list of duties? Actually "Your Role As the Director of Sales, your role includes leading all community sales efforts..." then "Position Highlights" includes schedule, location, pay. Then "What You’ll Do" list of duties. Then "Qualifications" list. Then "Why Join Us" includes culture etc. Then "Benefits You’ll Enjoy". Then other boilerplate to remove. We need sections: About the role, Responsibilities (maybe from "What You’ll Do"), Requirements (maybe from Qualifications?), Qualifications (maybe separate?), Skills (maybe from qualifications?), Benefits, Pay, Schedule. We must not create sections with filler like "commensurate with experience". We have actual pay: "$70k-$80k Annual Salary + Commission = $120k - $140k". So we can have Pay section. Schedule: "Monday-Friday, 9-5, and flexible for tours and possible weekends for tours." So schedule section. Benefits: list from "Benefits You’ll Enjoy". So Benefits section. Qualifications: we have bullet list of qualifications. Could be Requirements or Qualifications. We need to decide. The instruction says use headings for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). So we can have both Requirements and Qualifications if content distinct. But we can combine if overlapping. Better to have Qualifications for degree/experience etc, and maybe Skills for specific skills like CRM, Microsoft Office, communication etc. But we can also put all under Qualifications. However we need to avoid thin sections. Let's see content: Qualifications bullet list includes: - Bachelor’s degree in Marketing, Business, Public Relations, or related field preferred - Minimum 2 years of sales and marketing experience, preferably in senior living, healthcare, or a related industry - Proven record of achieving sales targets and occupancy goals - Proficiency with Microsoft Office (Word, Excel, PowerPoint, Outlook) - Experience using CRM systems to manage leads and track performance - Strong communication, presentation, and relationship-building skills - Excellent organizational skills with the ability to manage multiple priorities and meet deadlines - Professional, compassionate approach with a resident- and family-first mindset - Willingness to work onsite, conduct tours, and attend community and networking events (local travel required) These could be split into Requirements (education/experience) and Skills (technical/soft). But we can also just have Qualifications section covering all. The instruction says prefer a few substantive sections over many thin ones. So maybe we combine into Qualifications and maybe Skills not needed. But we need to include Responsibilities (What You’ll Do). Benefits, Pay, Schedule. Thus sections: About the role, Responsibilities, Qualifications, Benefits, Pay, Schedule. We must not include headings with empty content. Ensure each has content. Now we need to strip boilerplate: remove Equal Opportunity Employer, Agency Policy, Employment Scam Warning, Regulatory Compliance & Background Screening, etc. Also remove "Discovery Management Group leads..." maybe keep as part of About the role? The instruction: "Preserve ALL substantive information; do NOT invent or summarize away detail." So we need to keep the introductory paragraph about Discovery Management Group and the role description. That's substantive. We need to output only HTML fragment, no /, no markdown. Let's craft:

About the role

Discovery Management Group leads one of the nation’s most purpose-driven and people-centered senior living organizations, managing and enhancing senior living communities across the United States. With a focus on operational excellence, lifestyle personalization, and culture-driven leadership, we proudly serve residents and families with more than 15,000 units nationwide and growing. As part of one of the largest senior living families in the U.S., our communities have earned Great Place to Work® certifications from 2022–2027. At Discovery Management Group, purpose guides our work, culture fuels our success, and growth defines our future. We continually aspire and invest in learning and development opportunities that support our team members’ professional growth, ensuring every team member has the tools to build a meaningful and rewarding career. Discover Your Purpose with Us at Discovery Commons Brookfield! As Director of Sales, you’ll play an essential role in enriching the lives of seniors, creating meaningful connections, and making a difference every single day.

Then Responsibilities: maybe combine "Your Role" and "What You’ll Do". Use

• . Your Role paragraph: "As the Director of Sales, your role includes leading all community sales efforts to achieve occupancy and revenue goals through relationship-building, outreach, and strategic engagement. You’ll connect with prospective residents and families, develop referral networks, and collaborate with the leadership team to deliver an exceptional, resident-centered sales experience while driving business growth." Then What You’ll Do list. We'll put under Responsibilities.

  Responsibilities

  As the Director of Sales, your role includes leading all community sales efforts to achieve occupancy and revenue goals through relationship-building, outreach, and strategic engagement. You’ll connect with prospective residents and families, develop referral networks, and collaborate with the leadership team to deliver an exceptional, resident-centered sales experience while driving business growth.

  • Execute all facets of the company’s Sales Playbook, including discovery, tours, follow-up, objections, and closing
  • Achieve monthly and quarterly move-in and revenue goals by advancing leads through the sales process
  • Build, nurture, and maintain referral networks through external outreach, presentations, and business development
  • Manage inquiries from all lead sources, providing timely responses and professional follow-up
  • Conduct personalized tours and discovery meetings to connect with prospective residents and families
  • Maintain accurate CRM data to track leads, activity, and conversion metrics
  • Plan and execute community marketing initiatives and sales events to drive qualified leads
  • Conduct competitive market analysis and provide actionable insights for pricing and positioning strategies
  • Partner with the Executive Director and Regional Sales Leadership to align on marketing, revenue goals, and promotional strategies
  • Collaborate with clinical and operations teams to ensure smooth and positive move-in experiences for residents and families
  • Prepare and present sales reports, monitor KPIs, and evaluate performance metrics to ensure achievement of occupancy targets
  • Represent the community with professionalism, integrity, and compassion in all interactions
  Qualifications: we can list as
  • ... maybe separate education/experience vs skills? But we can just list all.

    Qualifications

    • Bachelor’s degree in Marketing, Business, Public Relations, or related field preferred
    • Minimum 2 years of sales and marketing experience, preferably in senior living, healthcare, or a related industry
    • Proven record of achieving sales targets and occupancy goals
    • Proficiency with Microsoft Office (Word, Excel, PowerPoint, Outlook)
    • Experience using CRM systems to manage leads and track performance
    • Strong communication, presentation, and relationship-building skills
    • Excellent organizational skills with the ability to manage multiple priorities and meet deadlines
    • Professional, compassionate approach with a resident- and family-first mindset
    • Willingness to work onsite, conduct tours, and attend community and networking events (local travel required)
    Benefits: from Benefits You’ll Enjoy.

    Benefits

    • Competitive pay
    • Medical, dental, vision, life, and disability insurance
    • Paid time off and holidays
    • 401(k) with employer match
    • Paid training and career growth opportunities
    • Wellness-related benefits
    • Employee Assistance Program (EAP)
    Pay: we have "$70k-$80k Annual Salary + Commission = $120k - $140k". Also maybe mention travel 0% on-site only.

    Pay

    $70k-$80k Annual Salary + Commission = $120k - $140k (Travel: 0% - On-site Only)

    Schedule: from Position Highlights.

    Schedule

    Monday-Friday, 9-5, and flexible for tours and possible weekends for tours.

    We should also maybe include Location? Not required as heading; could be included in About the role paragraph or maybe as a separate short p. But we have no heading for location; we can embed in About the role paragraph after intro. Already we have location not mentioned. We could add a short p after About the role: "Location: 16040 W Greenfield Ave Brookfield, WI 53005". But we must not create a heading for it unless we have a section. We can just add a p. Where to place? Perhaps after About the role paragraph before Responsibilities. Let's add a p. Thus final HTML fragment. Check for any boilerplate left: we removed Equal Opportunity Employer etc. Ensure no leftover like "Discovery Senior Living Earned Coveted Great Place to Work Certification for 2025-2027!" That's part of Why Join Us; we didn't include that section because we didn't have a heading for Culture/Values. That's okay; we omitted that content? The instruction says preserve ALL substantive information. If we omit a section, we lose that info. Should we include that info somewhere? It's substantive about culture and values. We could incorporate into About the role or Benefits? But it's about culture and values, not benefits. Could add a section "Culture & Values" but not in allowed headings list. The allowed headings list includes those specific ones; we should not create other headings. However we could fold that content into About the role paragraph as extra info. That would preserve it. So we can add a sentence about Great Place to Work certification and Pillars of Excellence. Thus modify About the role paragraph to include that. Let's craft About the role paragraph: "Discovery Management Group leads one of the nation’s most purpose-driven and people-centered senior living organizations, managing and enhancing senior living communities across the United States. With a focus on operational excellence, lifestyle personalization, and culture-driven leadership, we proudly serve residents and families with more than 15,000 units nationwide and growing. As part of one of the largest senior living families in the U.S., our communities have earned Great Place to Work® certifications from 2022–2027. At Discovery Management Group, purpose guides our work, culture fuels our success, and growth defines our future. We continually aspire and invest in learning and development opportunities that support our team members’ professional growth, ensuring every team member has the tools to build a meaningful and rewarding career. Discover Your Purpose with Us at Discovery Commons Brookfield! As Director of Sales, you’ll play an essential role in enriching the lives of seniors, creating meaningful connections, and making a difference every single day." That includes the certification. Now we also omitted the "Pillars of Excellence" description (TEAMWORK, INTEGRITY, etc). That's also substantive. Could we add a sentence about our culture being defined by Pillars of Excellence