Director of Sales (Senior Living)

About the role

As the Director of Sales, you’ll lead all community sales efforts to achieve occupancy and revenue goals through relationship-building, outreach, and strategic engagement. You’ll connect with prospective residents and families, develop referral networks, and collaborate with the leadership team to deliver an exceptional, resident-centered sales experience while driving business growth.

Responsibilities

• Execute all facets of the company’s Sales Playbook, including discovery, tours, follow-up, objections, and closing
• Achieve monthly and quarterly move-in and revenue goals by advancing leads through the sales process
• Build, nurture, and maintain referral networks through external outreach, presentations, and business development
• Manage inquiries from all lead sources, providing timely responses and professional follow-up
• Conduct personalized tours and discovery meetings to connect with prospective residents and families
• Maintain accurate CRM data to track leads, activity, and conversion metrics
• Plan and execute community marketing initiatives and sales events to drive qualified leads
• Conduct competitive market analysis and provide actionable insights for pricing and positioning strategies
• Partner with the Executive Director and Regional Sales Leadership to align on marketing, revenue goals, and promotional strategies
• Collaborate with clinical and operations teams to ensure smooth and positive move-in experiences for residents and families
• Prepare and present sales reports, monitor KPIs, and evaluate performance metrics to ensure achievement of occupancy targets
• Represent the community with professionalism, integrity, and compassion in all interactions

Requirements

• Bachelor’s degree in Marketing, Business, Public Relations, or related field preferred
• Minimum 2 years of sales and marketing experience, preferably in senior living, healthcare, or a related industry
• Proven record of achieving sales targets and occupancy goals
• Proficiency with Microsoft Office (Word, Excel, PowerPoint, Outlook)
• Experience using CRM systems to manage leads and track performance
• Strong communication, presentation, and relationship-building skills
• Excellent organizational skills with the ability to manage multiple priorities and meet deadlines
• Professional, compassionate approach with a resident- and family-first mindset
• Willingness to work onsite, conduct tours, and attend community and networking events (local travel required)

Pay

$75,000 - $90,000 base salary plus uncapped commission.

Schedule

Full-time, traditional leadership workweek with flexibility required based on business and operational needs, including Manager on Duty hours and on-call availability for emergency situations.

Benefits

• Comprehensive benefits package including medical, dental, vision, life, and disability insurance
• Paid time off and holidays
• 401(k) with employer match
• Paid training and career growth opportunities
• Wellness-related benefits
• Employee Assistance Program (EAP)

About Discovery Management Group

Discovery Management Group leads one of the nation’s most purpose-driven and people-centered senior living organizations, managing and enhancing senior living communities across the United States. With a focus on operational excellence, lifestyle personalization, and culture-driven leadership, we serve residents and families with more than 15,000 units nationwide. Our communities have earned Great Place to Work® certifications from 2022–2027.

At Discovery Management Group, purpose guides our work, culture fuels our success, and growth defines our future. We continually invest in learning and development opportunities that support our team members’ professional growth, ensuring everyone has the tools to build a meaningful and rewarding career.

Our Culture & Values

At Discovery Senior Living, we’re unified by core values called our “Pillars of Excellence,” which include Teamwork, Integrity, Performance, Accountability, Compassion, Hard Work, and Creativity. These values foster innovation and success, guiding how we operate and interact.