Director of Sales (Senior Living)

About Seaton Senior Living

Seaton Senior Living, part of the Discovery Senior Living family of companies, is a recognized industry leader in performance, innovation, and lifestyle personalization. Serving nearly 2,000 residents across the Mid Atlantic, Seaton Senior Living operates communities in Pennsylvania, New Jersey, Delaware, Virginia, and Maryland.

Position Highlights

• Status: Full Time
• Schedule: Monday–Friday 9:00am–6:00pm
• Location: Fully on-site – Ocean Grove, NJ
• Compensation: $72,000–$80,000 base salary + commission with total compensation target of $104,000

Why You'll Love This Community

Welcome to Ocean Grove, a warm and welcoming Assisted Living and GLOW℠ Memory Care community just moments from the beach. Residents enjoy personalized support, comfortable apartment homes, and a friendly, home-like atmosphere where daily life feels both engaging and reassuring. As a trusted choice for Ocean Grove Assisted Living and Memory Care, we offer the right combination of personalized care, familiar surroundings, and enriching routines.

What You’ll Do

• Execute all facets of the company’s Sales Playbook, including discovery, tours, follow-up, objections, and closing
• Achieve monthly and quarterly move-in and revenue goals by advancing leads through the sales process
• Build, nurture, and maintain referral networks through external outreach, presentations, and business development
• Manage inquiries from all lead sources, providing timely responses and professional follow-up
• Conduct personalized tours and discovery meetings to connect with prospective residents and families
• Maintain accurate CRM data to track leads, activity, and conversion metrics
• Plan and execute community marketing initiatives and sales events to drive qualified leads
• Conduct competitive market analysis and provide actionable insights for pricing and positioning strategies
• Partner with the Executive Director and Regional Sales Leadership to align on marketing, revenue goals, and promotional strategies
• Collaborate with clinical and operations teams to ensure smooth and positive move-in experiences for residents and families
• Prepare and present sales reports, monitor KPIs, and evaluate performance metrics to ensure achievement of occupancy targets
• Represent the community with professionalism, integrity, and compassion in all interactions

Qualifications

• Bachelor’s degree in Marketing, Business, Public Relations, or related field preferred
• Minimum 2 years of sales and marketing experience, preferably in senior living, healthcare, or a related industry
• Proven record of achieving sales targets and occupancy goals
• Proficiency with Microsoft Office (Word, Excel, PowerPoint, Outlook)
• Strong communication, presentation, and relationship-building skills
• Excellent organizational skills with the ability to manage multiple priorities and meet deadlines
• Professional, compassionate approach with a resident- and family-first mindset
• Willingness to work onsite, conduct tours, and attend community and networking events (local travel required)

Benefits

• Competitive pay with early access to earned wages
• Flexible scheduling
• Health, dental, vision, life, and disability insurance
• Paid time off and holidays
• A 401(k) with employer match
• Paid training and growth opportunities
• Uniforms (where applicable)
• Employee Assistance Program (EAP)
• Volunteer time off
• Wellness-related benefits

Equal Opportunity Employer

We are proud to be an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all team members.

Regulatory Compliance & Background Screening

Discovery Senior Living complies with all applicable federal, state, and local employment laws and regulatory requirements governing hiring practices, background screening, and workforce eligibility. Employment may be contingent upon successful completion of state-mandated and/or federally required background screenings, which may include criminal history checks, fingerprint-based screening, Level 2 background screening, registry verification, and other screenings required for healthcare and senior living roles with direct or indirect resident access. Certain positions may be subject to additional requirements under federal programs, including CMS, Medicare, and Medicaid regulations, as well as state-specific licensing or regulatory agencies. Screening requirements vary by role and jurisdiction, and candidates must meet all applicable standards as a condition of employment. These measures support regulatory compliance and help maintain a safe, secure environment for residents, families, and team members.