Director of Sales - Rosewood Calistoga

About the company

We are driven to create a future where people and place enrich one another. We are wholly committed to rooting ourselves more deeply in every place we are while setting new benchmarks for positive impact. As a pioneering collective with a common purpose, we curate extraordinary moments and honor the soul of every place along our journey. At Rosewood Hotel Group, we answer The Calling. Together, we Make the Place.

About the team

As part of the Leadership Team, which focuses on delivering exceptional guest experiences, operational excellence, and strategic alignment, this role contributes to the day-to-day management and long-term success of the hotel. You will report directly to the Director of Sales & Marketing, collaborating closely with all Executive Committee members and department heads to ensure the hotel operates in full compliance with Rosewood's brand standards, safety protocols, and service philosophy.

Responsibilities

• Responsible for the entire leisure & group sales effort, including Residences, for Rosewood Calistoga to achieve budgeted room night and revenue goals.
• Solicit new and develop existing accounts to meet/exceed revenue goals through solicitation, outside sales calls, site inspections, webinars, and written communication.
• Prepare correspondence to customers, internal booking reports, and file maintenance.
• Participate in scheduled sales meetings, pre-event meetings, training, and other sales strategy-related meetings as required.
• Develop & maintain knowledge of market trends, competition, and customers.
• Conduct site inspections and coordinate, orchestrate, and host property and area familiarization trips and activities.
• Professionally represent the hotel in community and industry organizations and events.
• Manage the preparation and standard of proposals, agreements, and pre-arrival emails for Residence reservations.
• Maintain and further develop the leisure database.
• Develop promotions and sales campaigns for implementation in the Consortia market for key accounts, as guided by the Director of Sales & Marketing.
• Contribute to the annual marketing plans and budget process. Review goals and action plans on a scheduled basis. Maintain expenses within the budgeted guidelines.
• Serve as a key liaison between the sales department and on-property colleagues to facilitate the flow of communication.
• Develop new marketing tools/collateral for the leisure & group market segments. Monitor scheduled direct mail efforts.
• Oversee sales blitzes in assigned market segments with the Regional Sales Office and sister properties. Organize and participate in familiarization trips from the key client base.
• Maintain knowledge of all Rosewood Hotels & Resorts to facilitate cross-selling. Build relationships with sales counterparts from the Regional Sales Office and sister hotels to relay leads and requests. Communicate need period dates and respond promptly to all leads.
• Prepare and submit timely monthly reports to the Director of Sales & Marketing. Recognize and include communication of market trends and competitive intelligence.
• Attend & organize sales meetings and leadership training sessions as required.
• Coordinate with internal and external stakeholders to ensure smooth planning and execution of Residence long stays.
• Responsible for implementation and adherence to all departmental policies and manuals, while ensuring compliance for consistency across the team.
• Continually assess strengths/opportunities of the Sales Department and report to the Director of Sales & Marketing.
• Provide coaching, mentoring, and training to the Sales team.
• Establish a sense of urgency with the team to understand and achieve the needs of the Sales Operation.
• Assist the Director of Sales & Marketing in monthly reviews with Sales Managers.
• Support the Director of Sales & Marketing in implementing new procedures and standards.
• Knowledge of the Hotel’s competitive set and recommend sales/pricing strategies, service and product improvements/upsell strategies to stay competitive.
• Participate in and lead a healthy team morale as measured by employee satisfaction surveys.

Requirements

• Strong verbal and written communication skills.
• Exceptional attention to detail and organizational abilities.
• Strong understanding and appreciation for the art of hospitality.
• Comprehensive knowledge of all resort operational departments.
• Ability to understand guest needs and independently resolve concerns and complaints professionally.
• Ability to establish, monitor, and successfully achieve operational goals and objectives.
• Strong account management and business development capabilities.
• Ability to work independently with minimal supervision while maintaining high standards of accountability.
• Strong computer proficiency, including experience with accounting systems, Microsoft Word, Excel, Opera, and Delphi FDC.
• Strong mathematical, analytical, and budget management capabilities.

Benefits

At Rosewood Hotel Group, your voice is heard and valued. We're a community that encourages associates to be themselves, not fit into a fixed culture, and this philosophy shines through in our commitments to reflect and honor the history, culture, and geography of our destinations. We're committed to building and nurturing genuine, long-lasting relationships, and our Diversity, Equity, and Inclusion (DEI) strategy helps put these principles into practice.

Pay

The salary range for this position is $130,000 - $175,000 annually. This position may also be eligible for bonuses. Decisions regarding individual salaries will be based on several factors, including experience, type of experience, location, and education.