Director of Sales & Marketing | Thompson Palm Springs
About the role
The Director of Sales & Marketing is a strategic, visionary, and results-driven leader responsible for driving revenue growth, elevating market positioning, and maximizing profitability across all segments of the business.
Responsibilities
Develop and execute comprehensive sales and marketing strategies that maximize revenue, market share, and profitability across all business segments.
Lead the annual business planning process, budget development, revenue forecasting, and strategic market analysis.
Drive market positioning efforts to strengthen Thompson Palm Springs as the premier lifestyle luxury resort destination in the desert.
Identify emerging opportunities and trends while developing innovative strategies to outperform competitive market conditions.
Maintain accountability for achieving all sales, catering, and revenue objectives.
Build, inspire, and lead a best-in-class sales and marketing organization focused on performance, collaboration, and accountability.
Recruit, mentor, coach, and develop high-performing sales leaders and future talent.
Foster a culture of innovation, creativity, urgency, and exceptional customer service.
Establish clear performance expectations and ensure continuous professional development for all team members.
Drive strategic group and catering initiatives with a particular emphasis on luxury weddings, social celebrations, incentive travel, corporate retreats, and large-scale productions.
Develop relationships with key industry influencers, event planners, luxury travel advisors, and meeting professionals.
Partner closely with resort operations to deliver exceptional experiences that generate repeat business and brand advocacy.
Ensure Thompson Palm Springs remains a preferred destination for high-profile events and exclusive gatherings.
Oversee all marketing initiatives, public relations efforts, partnerships, digital campaigns, content strategy, and brand activations.
Collaborate with Hyatt and ownership stakeholders to ensure alignment with brand standards and long-term business objectives.
Drive awareness through innovative programming, community engagement, luxury partnerships, and destination marketing initiatives.
Champion the resort’s lifestyle positioning while creating meaningful connections with local and global audiences.
Maintain ownership of the Sales & Marketing budget, P&L performance, and expense management.
Deliver accurate revenue forecasting and market intelligence to ownership and corporate partners.
Present business results, strategic initiatives, and performance updates during ownership and executive review meetings.
Analyze market trends, pace reports, production metrics, and financial performance to drive informed decision-making.
Qualifications
Minimum 7+ years of progressive hotel sales leadership experience, preferably within luxury, lifestyle, resort, or destination properties.
Demonstrated success leading high-performing commercial teams and exceeding revenue objectives.
Proven experience with luxury group sales, catering, special events, weddings, and resort operations.
Strong financial acumen with expertise in budgeting, forecasting, revenue strategy, and profit optimization.
Exceptional communication, presentation, negotiation, and relationship-building skills.
Ability to thrive in a fast-paced, entrepreneurial, lifestyle-driven environment.
Experience working with ownership groups, asset managers, and corporate stakeholders preferred.