Director of Sales & Marketing
About the role
Omni William Penn Hotel is seeking a Director of Sales and Marketing to lead the Commercial Division, which includes sales, marketing, revenue, and convention/catering services. This position is based in Downtown Pittsburgh and plays a key role in achieving the hotel's business objectives.
Responsibilities
Develop and execute comprehensive sales strategies to achieve annual revenue, occupancy, ADR, and market share goals.
Identify and pursue new business opportunities across Group, Corporate Travel, Leisure, and Catering in all segments.
Represent the hotel at industry events, trade shows, networking functions, and community organizations.
Collaborate with Revenue Director to develop pricing, inventory, and distribution strategies that maximize hotel profitability.
Drive achievement of budgeted revenue, occupancy, ADR, RevPAR, and market share objectives.
Develop annual sales plans, deployment strategies, and market penetration initiatives.
Develop promotional strategies to stimulate demand during need periods.
Monitor and evaluate sales production, segmentation performance, and channel effectiveness.
Participate in daily business reviews and weekly revenue strategy meetings while contributing to revenue optimization decisions.
Collaborate with Director of Marketing to develop and execute integrated marketing plans that support revenue generation and brand awareness.
Ensure all Brand standards are compliant and consistent across all marketing channels that are guest and associate facing.
Oversee all marketing efforts that are owned, earned, or paid through targeted campaigns.
Evaluate campaign effectiveness through performance metrics and analytics.
Identify opportunities to strengthen market positioning and enhance the hotel's Unique Selling Propositions.
Lead, coach, and develop the Commercial Division.
Establish performance goals, associate engagement, and developmental plans for team members.
Foster a culture of collaboration, innovation, engagement, and ways to always improve.
Conduct one-on-one meetings, bi-annual performance reviews, and create a succession plan for the Commercial Division.
Recruit, train, mentor, and retain top talent within the Commercial organization.
Promote open communication and strong cross-functional relationships throughout the hotel.
Inspire teams to achieve exceptional performance while creating a positive and rewarding work environment.
Qualifications
Director of Sales & Marketing experience in a luxury hotel/resort.
Minimum of 5 years of senior sales and/or marketing leadership experience managing more than 10 employees.
College degree or equivalent experience.
Proficient in use of Excel, Word, and Access database tools.