Director of Sales & Marketing
Overview
We are currently hiring a Director of Sales & Marketing to lead and manage the sales and catering department. The role aims to achieve or exceed established departmental booking goals and budgeted hotel room and catering revenues, grow market share, and ensure efficient execution of sales and service processes.
Key Duties & Responsibilities
Develop and manage sales and marketing operating budget in accordance to the hotel's business plan.
Manage the sales process and coordinate leads as needed.
Proactively and continuously engage in sales efforts.
Develop, maintain, and implement sales action plans.
Monitor competitor production and sales/marketing activities.
Negotiate, detail, and administer required documents for group rooms and related events.
Directly supervise the sales, catering, and conference services staff.
Ensure appropriate rates and room blocks are offered to maximize market performance.
Hold regular meetings with sales staff to measure performance, establish proactive sales action plans, and communicate goals and sales action plans.
Negotiate group and company contracts within approved Crestline guidelines.
Manage Request for Proposal (RFP) processes to maximize market account production.
Identify marketing opportunities and execute the marketing plan.
Track marketing initiatives and measure Return on Investment (ROI).
Implement marketing franchise sales, training, and facilitation of revenue-increasing strategies using brand initiatives and tools.
Ensure the Business Plan and related action plans are executed as established.
Involvement in the revenue management process.
Create performance notes for roll-up discussions with ownership.
Qualifications
A passion for Hotel Sales coupled with a competitive, hunter mentality.
Bachelor’s Degree (Four Year College or University) preferred, or 3-5 years of equivalent work experience.
Strong understanding of Hotel Sales and Comp Sets with a proven track record of success.
Exceptional communication skills both verbally and in writing – your ability to communicate and influence by word and writing is a must.
Strong understanding of how to best sell and market banquet and catering revenue and how to forecast it accurately.
Premium branded, lifestyle, or independent hotel experience (Hilton, Hyatt, Marriott, or IHG), especially with full-service hotel spaces and/or conference centers.
Computer Skills – ability to communicate effectively through email and manipulate and analyze information quickly from spreadsheets and databases.
Knowledge of Hotel Computer Systems to include brand-specific systems (Delphi, CI/TY, etc.).
Benefits
From basic benefits to added advantages, Crestline Hotels & Resorts does what it takes to take care of our Associates—both in and outside of work. Benefits include: Health and Welfare plans to include Medical/Dental/Vision options, Competitive Paid Time Off, and a 401k.
Equal Opportunity Employer
Crestline Hotels & Resorts is an Equal Opportunity Employer/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, protected veteran status, sexual orientation, gender identity, or disability status.