Director of Sales & Marketing

About the role

The Director of Sales and Marketing at Omni Tucson National Resort & Spa will develop and execute strategic sales and marketing plans to generate and optimize overall revenues through marketing, sales, promotion, advertising, and public relations. This role leads a team in group sales, catering, convention services, marketing, and revenue management, contributing to the resort's overall direction while managing expenses and exceeding budgeted revenues and RevPAR goals.

Responsibilities

• Manage an experienced and successful sales team while implementing and maintaining Omni brand standards.
• Develop, maintain, and implement strategies and action plans to generate revenues for the hotel, with an emphasis on exceeding established group rate guidelines.
• Motivate productivity of all sales staff through leadership, development, and support.
• Create and implement creative and successful packages to fill identified need periods across all segments.
• Actively solicit key accounts to generate direct sales and maintain a proactive solicitation environment.
• Assist in achieving overall Food and Beverage revenue goals.
• Design and leverage advertising and public relations opportunities.
• Develop, maintain, and implement the budgeting and forecasting process, ensuring effective control of all sales and marketing expenses.
• Ensure all administrative procedures are in place and functioning effectively, including timely completion of required reports.
• Promote high visibility of the hotel through active involvement in city activities, industry associations, and trade shows.
• Provide proper collateral and information vehicles to keep customers informed and updated on the resort.
• Foster a challenging and exciting work environment to encourage career development and personal growth.
• Support and promote all corporate programs to increase customer awareness of Omni Hotels & Resorts.
• Maintain product quality and ensure the protection and cleanliness of the owner’s physical assets through the Convention Services Department.
• Understand and contribute to overall revenue management initiatives and strategies to maximize revenue opportunities.
• Use resources and data to develop strategic plans for selling segments, aligning customer expectations with company revenue goals.
• Organize activities and resources to maximize productivity and efficiency.
• Focus on personal sales efforts to achieve maximum revenue return from key accounts.
• Monitor achievement objectives and goals, taking corrective action for shortfalls versus the strategic plan.
• Prepare and manage annual budgets for travel and other business expenses.
• Grow relationships internally and externally to advance sales initiatives.
• Lead sales and marketing efforts to increase overall revenue, seeking input from relevant parties before making decisions.
• Develop effective presentations (oral and written) to clearly communicate ideas, opinions, and recommendations.
• Maintain communication with key accounts and understand hotel performance, customer issues, and trends.
• Articulate vision, goals, initiatives, and expectations for the hotel clearly.
• Promote and provide leadership in fostering property sales and national sales synergies.

Requirements

• Director of Sales & Marketing experience in a luxury hotel or resort.
• Minimum of 5 years of senior sales and/or marketing leadership experience managing at least 6 employees.
• College degree or equivalent experience.
• Proficient in Excel, Word, and Access database tools.

Skills

• Account planning skills, including identifying and understanding account potential and setting mutual expectations.
• Ability to manage the customer decision and relationship process.
• Strong communication skills at all organizational levels.
• Ability to direct and lead activities through internal and external resources.
• Strong interpersonal skills and ability to work in a team-oriented environment.
• Business planning and budget management skills.
• Ability to assess the competitive arena and refine customer value propositions.
• Creative and strategic thinking.
• Ability to manage multiple priorities and reprioritize as needed.
• Financial analysis skills, tying strategies to planned actions and results.
• Strong statistical analysis and business case development.
• Communication skills, including group presentations and written/oral communication.
• Team management skills, including participation in difficult issues and influencing non-direct reports.
• Strong understanding and expertise in the sales and marketing process.

Benefits

Associates at Omni Tucson National Resort & Spa enjoy an exciting work environment, comprehensive training and mentoring, and the pride of working for a company with a reputation for exceptional service. The culture embodies respect, gratitude, and empowerment.