Director of Sales & Marketing

About the role

Develop and implement sales and marketing plans to achieve corporate objectives in the electronics industry.

Responsibilities

• Establish and monitor sales and marketing goals.
• Manage, mentor, and monitor direct sales team and sales rep organizations to ensure goals are achieved.
• Grow the business by identifying and developing new customers and additional opportunities with existing customers.
• Coordinate with sales teams to create win strategies, action assignments, and build solid relationships with key customers.
• Establish and maintain close working relationships with internal departments such as engineering, manufacturing, quality, and customer service.
• Monitor post-win activities through the new product introduction process and work with relevant departments to meet customer needs.
• Produce forecasts and other sales and marketing activity reports.
• Research and stay current on industry trends and competitor activities.
• Plan and develop promotional materials while maintaining a consistent corporate image.
• Evaluate acquisition targets, build pre-close diligence information, compare sales and marketing strategies, and lead functional integrations as necessary.
• Lead the assessment, selection, implementation, and optimization of CRM and sales technology platforms to support business growth and enhance customer relationship management.
• Maintain the company website and use it as a sales and marketing tool.
• Monitor and initiate actions across marketing channels to increase the quantity of quality leads.
• Identify, manage, and evaluate marketing channels and campaigns to support sales objectives and strengthen brand presence.
• Provide leadership and oversight for the customer service team to ensure exceptional support, efficient order processing, and continuous improvement of customer-facing processes.
• Perform other duties as assigned.

Requirements

• Bachelor’s degree in a business-related area of study (Sales, Marketing, Finance, Engineering, etc.).
• 5+ years of sales/sales management experience with an electronics company.
• Extensive and well-developed network of electronics users.
• Engineering and/or operations experience in an electronics environment.
• Proven track record of opening doors and closing deals.