Director of Sales & Marketing

Lead the organization’s growth by overseeing daily operations across sales, marketing, and business development. Spearhead the execution of a strategic Annual Marketing Plan and create an innovative, multi-channel marketing framework to elevate brand visibility and prestige. Ensure a continuous flow of high-quality sales leads and evaluate the return on investment for marketing initiatives.

Responsibilities

• Sales Management
  • Respond, engage, and convert leads as appropriate by service line and Ministry guidelines to meet community occupancy targets.
  • Ensure departmental productivity, performance measures, and compliance with the client relationship management (CRM) system.
  • Maintain data integrity and management within the CRM.
  • Manage the customer experience from initial engagement to admission/move-in, communicating relevant information to associates, family, community, and healthcare partners.
• Marketing Management
  • Develop and implement a strategic annual sales and marketing plan, including weekly, monthly, or quarterly modifications (direct mail, events, outreach, promotion campaigns, and digital strategies).
  • Partner with the Home Office Creative Services Team to develop marketing pieces, collateral, branding materials, and strategies that advance the community mission and brand identity.
  • Ensure the community has all appropriate marketing materials and tools.
• Business Development and Strategic Planning
  • Maintain an in-depth understanding of market trends and intelligence to guide strategic decisions.
  • Market services to potential clients and key referral sources to grow market share, attract new business, and maintain current partnerships.
  • Develop and implement community relations activities to enhance business development.
  • Foster relationships with existing referral sources across the community.
  • Keep the Executive Director updated on changes and new services in the healthcare industry, assessing potential growth opportunities.
  • Perform market segmentation, targeting, and positioning for each service line, making recommendations for service enhancement and new program development.
  • Demonstrate strong proficiency in CRM, including entering new referral sources, scheduling follow-up calls, and generating reports.
  • Ensure regulatory compliance with federal, state, and local guidelines in marketing communications (e.g., HUD and Fair Housing Laws).
• Administrative Duties/Departmental Management
  • Provide daily management, supervision, and direction of the Sales and Marketing Department.
  • Annually evaluate department associates, implementing coaching plans to enhance performance and support talent development.
  • Complete and submit marketing and sales reports to the community and Home Office support.
  • Develop the departmental financial budget and manage unit inventory.
  • Attend all mandatory in-services, training, and meetings.
  • Participate in the Manager on Duty weekend and holiday rotation.
  • Perform other duties as assigned, including compliance with all policies and procedures.

Requirements

• Education: Bachelor’s degree required; preferably in sales, marketing, or a business-related field.
• Experience: 3-5+ years of experience in sales; preferably in the Senior Housing industry.
• Skills & Abilities:
  • Elite communication skills.
  • Ability to connect meaningfully with residents, prospective residents, family members, and associates.
• Travel: Occasional off-site travel to events may be required.

Pay

USD $75,000.00 – $80,000.00 per year.