Director of Sales & Marketing

About the role

The Director of Sales and Marketing will lead a dynamic team in the Commercial Division, representing the hotel at various levels and driving revenue and market share.

Responsibilities

• Develop and execute comprehensive sales strategies to achieve annual revenue, occupancy, ADR, and market share goals.
• Identify and pursue new business opportunities across Group, Corporate Travel, Leisure, and Catering in all segments.
• Establish and maintain relationships with key meeting planners, travel partners, and industry stakeholders.
• Lead strategic account management efforts to maximize revenue production and customer retention.
• Analyze market trends, competition, and customer demand to identify growth opportunities.
• Represent the hotel at industry events, trade shows, networking functions, and community organizations.
• Develop annual sales plans, deployment strategies, and market penetration initiatives.
• Collaborate with Revenue Director to develop pricing, inventory, and distribution strategies that maximize hotel profitability.
• Drive achievement of budgeted revenue, occupancy, ADR, RevPAR, and market share objectives.
• Review pace reports, forecasts, booking trends and demand patterns to identify revenue opportunities.
• Develop promotional strategies to stimulate demand during need periods.
• Monitor and evaluate sales production, segmentation performance, and channel effectiveness.
• Participate in daily business reviews and weekly revenue strategy meetings while contributing to revenue optimization decisions.
• Collaborate with Director of Marketing to develop and execute integrated marketing plans that support revenue generation and brand awareness.
• Evaluate campaign effectiveness through performance metrics and analytics.
• Identify opportunities to strengthen market positioning and enhance the hotel’s Unique Selling Propositions.
• Service Execution and Reputation Management
• Conduct one-on-one meetings, bi-annual performance reviews, and create a succession plan for the Commercial Division.
• Recruit, train, mentor, and retain top talent within the Commercial organization.
• Promote open communication and strong cross-functional relationships throughout the hotel.
• Inspire teams to achieve exceptional performance while creating a positive and rewarding work environment.

Qualifications

• Must have Director of Sales & Marketing experience in a luxury hotel/resort.
• A minimum of 5 years of senior sales and/or marketing leadership experience managing more than 10 employees.
• College degree or equivalent experience.
• Proficient in use of Excel, Word, and access database tools.