Director of Sales & Marketing

Key Responsibilities

• Develop and execute annual sales and marketing strategies aligned with resort business objectives.
• Lead the resort's strategic revenue plan, collaborating closely with Revenue Management, Events, Operations, Finance, and Corporate Marketing teams.
• Identify market trends, competitive opportunities, and emerging demand segments to maximize revenue and market share.
• Participate as a member of the Leadership Committee and contribute to overall resort business planning.
• Foster strong community relationships by taking an active leadership role in visitor industry efforts and local resident initiatives.

Sales Leadership

• Direct a very tenured team - overseeing group, transient, leisure, marketing and business center.
• Establish and achieve sales goals for all market segments.
• Cultivate relationships with key accounts, meeting planners, travel advisors, luxury consortia, and strategic partners.
• Oversee prospecting, solicitation, contract negotiations, and account management activities.
• Conduct regular sales reviews, pipeline analysis, and forecasting.

Marketing & Brand Management

• Collaborate with Marketing Team in development and implementation of integrated marketing campaigns across digital, social, public relations, and traditional channels.
• Ensure compliance with Hyatt brand standards and positioning.
• Oversee management of agency relationships, content strategies, and promotional initiatives.
• Oversee reputation management, social media presence, and guest engagement strategies.
• Partner with Hyatt corporate marketing teams on brand initiatives and campaigns.

Revenue & Commercial Strategy

• Collaborate with Revenue Management to optimize pricing, distribution, and inventory strategies.
• Analyze market intelligence, demand patterns, and competitive data to drive strategic decisions.
• Participate daily business reviews, commercial strategy meetings and forecasting processes.
• Support achievement of RevPAR, ADR, occupancy, and total revenue objectives.

Team Leadership & Development

• Recruit, mentor, and develop high-performing sales and marketing professionals.
• Foster a culture of accountability, collaboration, and continuous improvement.
• Conduct regular performance evaluations, career development planning and colleague survey action planning.
• Champion Hyatt's values and “Hawaiian Classic” culture & legacy throughout the commercial organization.

Financial Management

• Prepare and manage departmental budgets.
• Monitor expenses and ROI on sales and marketing investments.
• Deliver accurate revenue forecasts and business performance reports.
• Ensure achievement of profitability and revenue targets.