Director of Sales & Marketing

Overview

The Director of Sales & Marketing is responsible for determining the demand for products and services offered by the hotel and its competitors and identifying potential customers. They are responsible for developing pricing strategies with the goal of maximizing hotel profits and share of the market while ensuring the hotel's customers are satisfied. The Director of Sales & Marketing will oversee product development or monitor trends that indicate the need for new products and services.

Key Duties & Responsibilities

• Develop pricing strategies, balancing firm objectives and customer satisfaction.
• Identify, develop, and evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.
• Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, and return-on-investment and profit-loss projections.
• Formulate, direct and coordinate marketing activities and policies to promote products and services, working with advertising and promotion managers.
• Direct the hiring, training, and performance evaluations of marketing and sales staff and oversee their daily activities.
• Negotiate contracts with vendors and distributors to manage product distribution, establish distribution networks and develop distribution strategies.
• Consult with product development personnel on product specifications such as design, color, and packaging.
• Select products and accessories to be displayed at trade or special production shows.
• Congratulate market research studies and analyze their findings.
• Initiate market research studies and analyze their findings.
• Conduct economic and commercial surveys to identify potential markets for products and services.

Education And Experience

• Bachelor’s Degree (Four Year College or University) preferred: or 3-5 Years Work Equivalent
• Premium brand experience highly preferred (Hilton, Hyatt, Marriott, or IHG)