Director of Sales, Central

About the role

The Director of Sales — Central is a critical leadership role on the Life360 Ads revenue team. This person owns one of our three North American regions, inheriting a team of sellers with strong fundamentals and a market that's primed for growth. Their job is to build the kind of sales culture where people develop fast, pipeline stays clean, and the number gets hit — consistently.

This role matters because the Central region represents a significant revenue opportunity across major agency hubs and brand-direct accounts in markets like Chicago, Minneapolis, and Detroit. The right leader will accelerate what's already working, close the gaps that exist, and raise the overall caliber of how the team sells — particularly as Life360 Ads expands its CTV and programmatic footprint and deepens its measurement story.

This isn't a maintenance role — it's a build role, for someone who sees the upside and wants to own it.

What You’ll Do

• Lead, coach, and develop a team of sellers across the Central region, setting a high bar for performance, pipeline discipline, and client relationships, and creating a culture people want to be part of.
• Own regional revenue targets and be accountable for team-wide pipeline health, forecast accuracy, and attainment across agency holding companies and brand-direct accounts.
• Drive audience-based and data-driven sales conversations, translating Life360’s first-party behavioral data into compelling proposals tied to client measurement goals.
• Sell across the full Life360 Ads product suite: managed direct, programmatic/PMP, CTV, video (native video, vertical video, in-stream), and audience extension.
• Partner with the Platform team to grow programmatic revenue and deepen DSP and trading desk relationships in your region.
• Bring a measurement-first mindset to every pitch, connecting Life360’s audience signals to outcomes clients care about (brand lift, foot traffic, conversion, incrementality).
• Develop and execute regional account plans with your sellers, maintaining pipeline hygiene and forecast accuracy in Salesforce.
• Collaborate cross-functionally with Marketing, Product, and Ad Operations to bring new solutions to market and close complex deals.
• Represent Life360 Ads at industry events, conferences, and client meetings as a face of the brand in your market.

What We’re Looking For

• 12+ years of digital media sales experience, with at least 6 years in a sales management or team lead role.
• Deep fluency in audience-based selling. You know how to position first-party data, contextual targeting, and behavioral signals to sophisticated media buyers.
• Strong CTV and video sales experience. You understand the buying landscape, the measurement ecosystem (iSpot, Nielsen ONE, VideoAmp), and how to navigate both upfront and scatter conversations.
• Programmatic proficiency. You’re comfortable selling PMPs and curated audiences and know how to work a trading desk relationship.
• Measurement literacy across brand lift, MMM integration, incrementality testing, and attribution methodology. You don’t need to be the expert, but you need to be able to lead the conversation.
• Client and agency direct selling experience, including existing relationships at holding companies (Omnicom, Publicis, WPP, Dentsu) and independent agencies in the Central market.
• A track record of hitting quota and building teams that hit quota.
• Excellent communication and presentation skills.
• Proficiency in Salesforce for pipeline management, forecasting, and reporting.
• Bachelor’s degree or equivalent.

Compensation

For candidates based in the US, the salary range for this position is $190,000 to $215,000 USD plus eligibility for a sales bonus. We take into consideration an individual's background and experience in determining final salary - therefore, base pay offered may vary considerably depending on geographic location, job-related knowledge, skills, and experience.

The compensation package includes a wide range of medical, dental, vision, financial, and other benefits, as well as equity.

Our Benefits

• Competitive pay and benefits.
• Medical, dental, vision, life and disability insurance plans (100% paid for US employees).
• We offer supplemental plans for medical and dental for Canadian employees.
• 401(k) plan with company matching program in the US and RRSP with DPSP plan for Canadian employees.
• Employee Assistance Program (EAP) for mental wellness.
• Flexible PTO and 12 company wide days off throughout the year.
• Winter and Summer Weeklong Synchronized Company Shutdowns.
• Learning & Development programs.
• Equipment, tools, and reimbursement support for a productive remote environment.
• Free Life360 Platinum Membership for your preferred circle.
• Free Tile Products.

Life360 Values

• Be a Good Person - We have a team of high integrity people you can trust.
• Be Direct With Respect - We communicate directly, even when it’s hard.
• Members Before Metrics - We focus on building an exceptional experience for families.
• High Intensity, High Impact - We do whatever it takes to get the job done.

Our Commitment to Diversity

We believe that different ideas, perspectives and backgrounds create a stronger and more creative work environment that delivers better results. Together, we continue to build an inclusive culture that encourages, supports, and celebrates the diverse voices of our employees. It fuels our innovation and connects us closer to our customers and the communities we serve. We strive to create a workplace that reflects the communities we serve and where everyone feels empowered to bring their authentic best selves to work.

We are an equal opportunity employer and value diversity at Life360. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status or any legally protected status. We encourage people of all backgrounds to apply. We believe that a diversity of perspectives and experiences create a foundation for the best ideas.