Director of Sales - Caribbean and International

Position Overview

The Director of Sales Caribbean and International is a senior sales role responsible for business planning, development and execution of the Palm Bay International portfolio across the Caribbean region. The position drives profitable growth through effective distributor management and market plan execution.

Responsibilities / Essential Functions

• Planning & Forecasting
• Establish an annual business plan to meet target volume and profit goals across all Caribbean markets, partnering with Trade Marketing to leverage effective trade programming tailored to tourism-driven and local consumption channels.
• Develop distribution expansion targets at both Country and Account level. Manage execution and delivery.
• Develop and execute new country expansion plans.
• Develop and execute Travel Retail strategy and plans.
• Develop market-specific plans for each country/island, accounting for seasonality, tourism cycles, cruise calendars, and local trade dynamics.
• Maintain plan to performance and develop contingency and gap-closing alternatives as needed.
• Monitor market conditions, currency fluctuations, import regulations, and competitive activity to proactively mitigate issues and capitalize on share and profit growth opportunities.
• Submit updates to plan and forecast throughout the year as needed.
• Budget & Pricing
• Responsible for the Caribbean and International P&L.
• Work with Finance Team to review pricing strategies to ensure optimal ROI on investment spend.
• Ensure pricing structures are in place to optimize Palm Bay International profitability while managing Distributor margin and maintaining brand integrity and positioning.
• Establish annual budget to support the execution of approved plan.
• Monitor spend and adjust as needed to achieve appropriate profitability.
• Provide operating financial parameters to team and monitor to ensure compliance.
• Manage brand deferred discount levels and tactical budgets to achieve operational leverage.
• Distributor Management
• Directly responsible for leading the development and effective management of key senior level management relationships across all Distributor partners to ensure appropriate focus and optimization of the Palm Bay International portfolio, growth and profitably.
• Drive Distributor performance to plan, proactively identifying gaps and implement corrective action plans as needed across volume, distribution and profit.
• Set and develop materials for Distributor Business Review Meetings – lead discussions and ensure follow-up as needed.
• Conduct regular in-market visits with distributor sales teams, including ride-withs, account calls, and staff trainings.
• Market Management
• Drive the development of effective market assessments and convert to effective business plans that drive profitable growth across on and off premise, travel retail/duty free, resorts, and yacht charters located in the Caribbean.
• Manage new product introductions to ensure on target shipments and depletions. Actively coordinate with Brand Management and/or Trade Marketing to optimize programs for successful in market launch plans.
• Partner with the On Premise and National Account teams to ensure the smooth coordination and execution of key trade programs.
• Leverage Trade Marketing to effectively implement the trade marketing programs to drive profitable growth appropriate to each market’s legal and cultural context.
• Proactively monitor key area account activity and drive opportunistic growth.
• Plan and host supplier market visits, ensuring high-impact itineraries that strengthen relationships and drive results.

Qualifications / Requirements

• Experience Required:
• Ten to Fifteen (10-15) years of alcohol beverage sales experience in progressively responsible roles.
• Fine Wine and Spirits Product and Category Experience.
• Demonstrated experience managing the Caribbean and/or Latin American regions, including direct work with island distributors.
• Budget and pricing responsibilities.
• Education / Professional Qualifications:
• Four year college/university degree with a focus in Business Administration preferred.
• Advanced degree a plus.
• Skills - Functional:
• Exceptional Sales leadership skills with demonstrated ability to grow a profitable business across diverse markets.
• Strong command of effective Distributor leadership skills, influencing action to meet/exceed the business plan.
• Strong understanding of the alcohol beverage category and a proven ability to successfully manage a growing business through multiple Distributor points of contact.
• Sound understanding of business financials and experience in managing a budget.
• Proven ability to manage distributor teams and execute business plans reflecting year-on-year growth.
• Experience in planning and managing new product launches and supplier market visit planning.
• Familiarity with product sales – ability to develop compelling selling stories to grow distribution and volume sales.
• Analytics – ability to take large amounts of data and mine the key insights that are helpful in developing a compelling sales presentation.
• Ability to manage multiple priorities and experience in working with a multi-brand portfolio.
• Results oriented; thrives in a dynamic; fast-paced environment.
• Ability to work independently across time zones and geographies.
• Skills - Technical:
• Proficient in Word, Excel, and PowerPoint required.
• Excellent verbal and written communication skills; strong presentation skills.
• Excellent Analytics – ability to take large amounts of data and mine the key insights that are helpful in developing a compelling sales presentation.
• Experience in the utilization of pricing, forecasting and other Sales tracking and monitoring tools.
• Skills - Managerial:
• Proven ability to manage a team with strong retention and development results.
• Coach, mentor and develop performance of others to meet standards and drive effective results.
• Cultural agility and emotional intelligence in working with island and Latin American business cultures.

Benefits Overview

Palm Bay offers a competitive compensation package including medical, dental, vision, life insurance, 401(K), paid vacation, personal time off and 11 paid company holidays.

Equal Opportunity Employer

Palm Bay International is an equal opportunity employer.