Director of Sales and Marketing

Sales & Occupancy Management

• Achieve and maintain optimal occupancy levels through proactive, relationship-based sales strategies
• Track and manage all prospective resident interactions using CRM software
• Oversee the full sales pipeline from initial inquiry through move-in
• Provide accurate, thorough information regarding the community’s services, features, and benefits

Market Knowledge

• Maintain strong knowledge of community offerings, pricing, and amenities
• Monitor and assess local competitors, including services and differentiators
• Use market insights to support outreach and marketing initiatives

Possession Engagement

• Build trusting, consultative relationships with prospective residents and families
• Conduct thoughtful needs assessments to align community offerings with individual preferences
• Deliver personalized tours and introductions to residents and staff to enhance the visitor experience

Sales Conversion

• Guide prospects through the decision-making process with consistent follow-up
• Address questions and objections professionally to secure move-ins
• Maintain or exceed established sales metrics, including outbound calls, tours, and outreach goals

Community Representation & Outreach

• Represent Willow Falls Senior Living professionally in the community and with referral partners
• Assist in planning and executing on-site and off-site events that generate qualified leads
• Create and implement quarterly marketing plans aligned with occupancy goals

Administrative & Team Collaboration

• Maintain regular communication with the Regional Sales Director regarding goals, progress, and execution
• Ensure timely and accurate completion of all pre-move-in documentation
• Collaborate with the Director of Nursing to coordinate resident assessments
• Notify internal departments of upcoming move-ins and resident needs to support a smooth transition
• Support families and internal teams throughout the move-in process

Education & Experience

• Bachelor’s degree preferred; equivalent experience considered
• Minimum of two years of sales and marketing experience in an Assisted Living Facility.