Director of Sales and Marketing

About the role

Develop and execute strategic sales and marketing plans against a defined hotel budget to maximize revenues through direct sales, marketing, e-commerce channels, public relations and community partnerships.

Responsibilities

• Develop a strong Ecommerce presence managing internet market and social media opportunities and relationships.
• Work in partnership with the Director of Revenue Management to develop, communicate and implement sales strategies, mix of business, channel management, and pricing strategies.
• Use internal and external resources and data to develop strategic plans to incorporate all business segments.
• Understand sales and business processes, support corporate and hotel goals and contribute to enhancement of customer value.
• Identify customer business requirements and craft customer offers, which result in increased revenue share for the hotel.
• Monitor achievement of objectives for the sales team and take appropriate action to correct shortfalls versus the annual marketing plan.
• Achieve annual hotel revenue goals as agreed upon and established in the annual budget.
• Maintain hotel relationships with key accounts to increase customer satisfaction and account revenue.
• Negotiate the best possible terms and conditions that satisfy customer (internal and external) requirements.
• Leverage the benefits of the hotel to close sales opportunities.
• Prepare and maintain a current annual marketing plan with measurable and specific initiatives detailed to maintain and grow each business segment.
• Accept leadership responsibilities by modeling proper selling techniques, effective development of others and commitment to industry and personal development.
• Develop effective presentations (orally and written) where ideas, opinions, recommendations and conclusions are clearly understood.
• Interview, select, train, schedule, coach and support associates, ensuring they perform in accordance with established brand or hotel standards and consistent with HHM core values.
• Travel locally to conduct outside calls, promote the hotel and review competition.
• Perform other duties as requested by management.

Requirements

• Four-year college degree required; additional/advanced degree coursework in business administration, marketing and communications a plus.
• Previous sales experience in a comparable hotel size and scope required with operations experience preferred.
• Public relations and community marketing experience required.
• Proficient in use of Excel, Word, Delphi and access database tools.

Qualifications

• None specified.

Skills

• Strong communication skills.
• Ability to work independently and as part of a team.
• Excellent organizational and time management skills.
• Ability to manage multiple projects simultaneously.
• Strong negotiation and relationship-building skills.
• Proficiency in Microsoft Office Suite.

Benefits

• Medical, Dental and Vision Health Insurance.
• Paid Time Off.
• 401k Company Match.
• Free Basic Life Insurance.
• Travel Discounts.
• Commuter Transit and Commuter Parking Benefits.
• Quarterly Bonuses and Incentives.
• Employee Assistance and Wellness Program.
• Educational/Professional Development.
• Technology Reimbursements.

Schedule

• Work schedule varies and may include occasionally working on holidays, weekends.

Pay

• Details not specified.

Work Environment and Context

• Work schedule varies and may include occasionally working on holidays, weekends.
• Required to sit for extended periods, lift up to 10 pounds, bend, reach, use hands and fingers to operate keyboard.
• Moderate travel between hotel and client’s locations required.