Director of Sales and Community Relations for Senior Living

About the Role

As the on-site marketing and sales leader, you’ll be the face and voice of The Arbors / Ivy in the community. You’ll connect with families, healthcare professionals, and referral partners, helping them understand what makes The Arbors / Ivy unique. This role is ideal for someone who thrives on both heart and hustle — who listens deeply, follows through consistently, and brings the integrity and accountability needed to drive results. This role is responsible for resident move-ins and meeting monthly move-in goals. You will help families through emotional, high-stakes decisions with empathy, confidence, and professionalism — creating urgency that feels respectful and real.

Responsibilities

• Drive sales and move-ins through thoughtful, relationship-based selling grounded in trust and connection
• Build relationships that convert to referral sources to create a strong lead pipeline through local business development grounded in trust and connection
• Represent The Arbors / Ivy with warmth, authenticity, and professionalism at community events, networking, and outreach
• Support families through emotional decisions — helping them shift from caregiving strain to the joy of simply being family again
• Use CRM tools (Welcome Home) to track leads, follow-ups, tours, and conversions with strong attention to detail
• Collaborate with leadership to execute marketing campaigns and events that reflect our culture, purpose, and values
• Maintain high standards in communication and presentation — ensuring every first impression reflects excellence
• Lead with a “we do whatever it takes” mindset and contribute to a culture of collective ownership

Requirements

• Bachelor’s degree in marketing, or a proven track record of successful sales outcomes
• 3–5 years of proven success in relationship-based sales (senior living, healthcare, medical/pharmaceutical preferred)
• A natural ability to connect with people — listening actively and communicating with empathy and respect
• Strong organizational and follow-up skills — you don’t miss details, deadlines, or commitments
• Confidence to ask the right questions and guide families toward action without losing the human touch
• A strong internal drive for excellence and a team-first attitude rooted in integrity
• Ability to support occasional weekend and evening events or business development efforts
• A valid driver’s license and ability to travel locally for outreach events

About Us

At The Arbors / Ivy Assisted Living, we believe in more than just providing quality care — we believe in preserving quality of life. For our residents, that means a warm, dignified, and engaging environment. For their families, it means peace of mind and the freedom to be family again — to visit, laugh, and connect, rather than manage the daily demands of caregiving.

We are built on values that guide how we serve, how we lead, and how we grow:

• Family-oriented, family-centered aging through generations
• Integrity through care, compassion, and teamwork
• Occupancy-focused through trust, connection, and purpose
• A culture of collective ownership — we stand together and do whatever it takes to deliver excellence
• Achieve excellence through a positive united team that values hard work, a good laugh, and the balance that keeps us thriving

We’re seeking a Director of Marketing who shares this heart and these values — someone who can build genuine relationships, tell our story with sincerity, and help families confidently take the next step toward a better life.

The Arbors doesn't feel "Corporate" the way other companies can, and this 3rd-generation family-run organization genuinely cares about its residents, family members, and team members.