Director of Sales and Catering

HEI Hotels and Resorts is proud to welcome the Hotel Per La, a Marriott Autograph Collection Hotel, located in the heart of downtown Los Angeles to our growing portfolio. As one of the standout hotels in Los Angeles, we combine a community-focused spirit, thoughtful design, and a convenient location near the LA Convention Center. Our success is driven by our associates — the heart of every guest experience. We are committed to providing competitive compensation and benefits, industry-leading tools and training, and a culture that empowers growth and excellence.

About the role

Responsible for total room, banquet, catering, and room rental revenue, yield strategies, implementation, and accountable for market performance and meeting budget, forecast, and optimal business mix targets. Strategies include market mix, pricing, status, and direct sales. The role involves developing and soliciting business from all markets to ensure necessary advance bookings for a successful and profitable hotel operation.

Responsibilities

• Direct the solicitation efforts of the sales staff through effective oral and written communication while overseeing rate, date, and space commitments for group room sales within the hotel.
• Recruit, interview, hire, train, recommend performance evaluations, resolve problems, provide open communication, and recommend discipline and/or termination when appropriate.
• Ensure training programs are conducted regularly and HEI standards of performance are met. Provide guidance and counsel to staff toward improvement.
• Compile and/or direct the preparation of reports pertaining to the operation of the Sales Department, including annual and monthly forecasts, lead management system, group booking pace report, star reports, and sales meeting minutes.
• Coordinate ongoing research of the travel industry to detect market trends and related information for development of new marketing strategies. Make recommendations to improve potential from various markets.
• Develop and conduct persuasive verbal sales presentations to prospective clients.
• Initiate preparation of computerized annual business plan and execute plans as outlined, critically examining and adjusting as deemed necessary by current market conditions.
• Organize and/or attend scheduled sales department, executive committee, and related meetings.
• Direct and manage all group, transient, and catering/banquet sales activities to maximize revenue for the hotel.
• Prepare, implement, and compile data for the strategic sales plan, monthly reports, annual goals, sales budget, forecasts, and other reports as directed/required.
• Develop rates, group sales, and catering deployment strategies through review of competitive data, demand analysis, and mix management.
• Professionally represent the hotel in community and industry organizations and events.
• Oversee departmental matters as they relate to federal, state, and local employment and civil rights laws.
• Comply with attendance rules and be available to work on a regular basis.
• Perform any other job-related duties as assigned.

Requirements

• Bachelor’s degree preferred.
• 5+ years of sales leadership in a similar-sized operation preferred.

Skills

• Proficiency in Microsoft Word, Excel, and Delphi.
• Knowledge of computer accounting programs, math skills, and budgetary analysis capabilities.
• Extensive knowledge of sales skills, revenue management, recruitment, supervision, training, and motivation of managers.
• Ability to effectively listen, communicate, and perform diplomacy with internal and external customers and staff in all situations.
• Ability to stand and move throughout the hotel property and continuously perform essential job functions with or without reasonable accommodation.
• Effective verbal and written communication skills.
• Ability to adapt communication style to suit different audiences, such as effectively communicating with supervisors, coworkers, and the public.

Pay

Salary Range: $145,000.00 - $155,000.00 Annually

Discretionary Performance Bonus Eligible: Yes

Benefits

HEI Hotels and Resorts is committed to providing a comprehensive benefit program that offers choices for your physical, mental, and financial wellness.

• Medical and Dental programs through Anthem Blue Cross Blue Shield.
• Vision insurance programs through EyeMed.
• Vacation, Sick, and Holiday programs.
• Pet insurance through the ASPCA.
• Supplemental, Spousal, and Child Life insurance.
• Short and Long-Term Disability plans.
• 401(k) Savings Plan with matching funds.
• Discounts through 'YouDecide' and Hotel Room Discount programs.

Specific details and eligibility of these programs vary by location and employment status.