Director of Retail, Specs

About Specs Inc.

Specs Inc. is a wholly-owned subsidiary of Snap Inc. dedicated to making computing more human. The company develops Specs, advanced eyewear that seamlessly integrates digital experiences into the physical world. Specs feature see-through lenses that place digital objects directly into three-dimensional space, powered by Snap OS, a proprietary, context-aware operating system designed for natural interaction with your hands and voice. Specs Inc. also provides Lens Studio, a full suite of advanced developer tools that powers immersive augmented reality experiences across Specs, Snapchat, and other services.

About the role

We're looking for a Director of Retail for Specs to join the team! As the Director of Retail, Specs, you'll build and scale a global retail strategy that blends high-end physical spaces, community-driven experiences, and digital touchpoints. You'll shape how people learn about, demo and experience Specs. This role requires a hybrid of tech, luxury retail and digital-commerce leadership - someone who can craft a world-class brand experience while building a data-driven retail ecosystem from the ground up.

Responsibilities

• Build the end-to-end global retail strategy, integrating physical, digital and experiential touchpoints, and operational procedures, including inventory, security, repairs, fulfillment and customer support
• Partner with Product and Marketing to develop the omnichannel retail model, defining the role of stores, pop-ups, e-commerce, creators and community hubs
• Set the long-term expansion roadmap: market prioritization, store formats, rollout pacing and flagship strategy
• Own and build dashboards to track retail KPIs including traffic, conversion, customer satisfaction, revenue, retention and demo engagement
• Create an iconic in-store experience where hands-on demos, education and creative exploration are core, partnering with creative store designers on architecture, layout, lighting, visual merchandising and sensory experience
• Develop programming for launches, events, creators, cultural partnerships and community activations. Establish luxury-level service standards inspired by premium tech, hospitality and fashion
• Build and lead a global retail organization, developing high-performing, inclusive teams; partner with agencies on the hiring strategy for best-in-class brick & mortar staff. Initiate, develop, and manage the training program to ensure consistent, high-quality in-store education and service

Knowledge, Skills, Abilities

• Experience using insights and analytics to shape product strategy, marketing and retail design
• Strong strategic instincts balanced with operational discipline and a love for building from scratch
• Track record of building inclusive, high-performing teams across multiple markets
• Ability to lead cross-functional teams and influence senior stakeholders

Minimum Qualifications

• BS/BA degree or equivalent years of experience
• 10+ years in retail leadership within consumer hardware and emerging technologies
• 5+ years of experience managing a team
• Proven experience building or scaling omnichannel retail for an innovative brand
• Expertise in turning stores into immersive, high-touch education and storytelling environments

Preferred Qualifications

• Prior experience leading strategy and activation for luxury or experiential retail