Director of Range Operations & Shooting Sports

About the role

The Director of Range Operations & Shooting Sports will oversee the safety, utilization, revenue, and reputation of Sellmark Ranch’s shooting facilities. This role is responsible for leading all aspects of range operations, ensuring best-in-class experiences for customers, partners, and internal teams while maintaining the highest standards of safety and compliance.

Essential Duties and Tasks

• Daily range operations
• Safety protocols and compliance
• RSO staffing, training, and performance
• Match and event safety oversight
• Equipment, targets, and range infrastructure readiness

Program & Revenue Development

• Build and scale: membership programs, competitions and leagues, training clinics, range events for all types of participants
• Achieve 70–80% range utilization within 18 months
• Upsell range use into hunts and lodging
• Collaborate with Hospitality and Hunting on bundled experiences

Collaboration & Brand Work

• With marketing on content, events, and promotions
• Represent Sellmark Ranch professionally to competitive shooting communities, Law Enforcement and military partners, high-end private clients

Qualifications

• Law Enforcement or Military background (required)
• Proven commercial range leadership experience (required)
• Competition shooting involvement (PRS, USPSA, NRL, etc.)
• NRA Master RSO certification (required)
• Strong interpersonal and leadership skills
• Comfortable with high-end and corporate clientele
• Willingness to utilize on-property housing as needed

Work Environment & Physical Requirements

• Work is primarily performed outdoors in various weather conditions, including extreme heat, cold, wind, rain, and dust common to Texas climates.
• This position requires frequent physical activity such as walking, bending, lifting (up to 50 lbs or more), climbing, and operating ranch equipment.
• Long hours of standing and manual labor are expected.

Work Schedule/Hours

Schedules will vary depending on business needs, and may entail working nights, weekends, and holidays. Must be flexible to work outside departmental operating hours.

Compensation, Benefits & Training

• Competitive salary based on experience
• 401k with company match
• Excellent Medical, Dental, and Vision Insurance (effective first of the month following 30 days)
• Generous paid time off
• Access to company wellness amenities: gym, sauna, chiropractor, cafeteria, and event space
• Intensive training program with ongoing professional development and career growth opportunities

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