Director of Product, News & Entertainment Growth

About the role

Product Management is responsible for driving the overall user experience, feature strategies and concepts, and engagement paradigms for Disney Entertainment & ESPN's global portfolio of consumer-facing streaming and digital products – including Disney+, Hulu, ESPN, ABC, ABC News, Nat Geo, Marvel, and Star Wars.

We are looking for a Director, News & Entertainment Growth Products to lead the product strategy across user journey, messaging and algorithmic consumer experiences to drive acquisition and retention across the News & Entertainment portfolio. This role reports to the VP of Product Management, News & Entertainment and leads a team of product managers. You will define the vision and roadmap for the growth that powers how we understand and drive user reach, engagement and retention for our audiences — from advancing our lifecycle messaging to optimizing more direct relationships for our users, and so much more. This is a high-impact, high-visibility role at the intersection of consumer experience, engineering, data science, programming & editorial, and marketing.

Responsibilities

• Define the long-term product vision, roadmap, and OKRs for growing reach and deepening engagement to drive loyalty across the News & Entertainment portfolio
• Lead and develop a team of product managers; provide coaching, career development, and clear direction
• Drive the strategy for driving direct 1:1 relationships with users, enabling more relevant and engaging content experiences for our audiences across brands that drive our OKRs around habituation and stickiness
• Oversee audience messaging across email, push, and in-app channels across portfolio so our users get the right messages and the right time - whether those messages are editorially-driven or programmatic
• Lead development of personalized consumer experiences across our product suite to deepen relevance
• Define how we use data signals in our user experiences to improve targeting, timing, and relevance and drive users further into their user journey
• Evolve our experimentation culture across News & Entertainment in partnership with our Platform teams — making it easier for teams to test, learn, and iterate quickly
• Identify and prioritize cross-brand needs across the portfolio, advocating for the infrastructure investments that enable better product decisions
• Partner closely with cross functional teams internal to Disney Entertainment & ESPN Technology and Product as well as end creative stakeholders

Requirements

• 12+ years of product management experience, with a track record of leading complex, cross-functional initiatives
• Background in consumer products at scale, ideally worked in news products or storytelling experiences
• Proven experience managing and developing teams of product managers
• Deep expertise in driving product acquisition and retention strategies and experience in driving growth through key levers i.e. personalization, experimentation and A/B testing, CRM/lifecycle messaging, or data products
• Strong analytical instincts — you define KPIs, understand data, and make decisions grounded in evidence
• Demonstrated ability to define and execute product strategy in ambiguous, high-stakes environments
• Exceptional communication and influence skills; comfortable navigating complex, matrixed organizations
• Experience in consumer digital media, streaming, or entertainment
• Passion for news, entertainment, or media and creating transformative user experiences at scale
• Bachelor's degree required; any field of study considered

Pay

The hiring range for this position in New York, NY is $217,300 to $291,500 per year and in Glendale, CA is $207,400 to $278,100 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.