Director of Marketing, Growth & Product

Demand Generation & Growth

Develop and evolve the demand generation strategy across paid media, SEO, email, and multi-channel programs
Build and manage ABM programs and account signaling to identify priority accounts in the market
Drive top-of-funnel volume and audit channel performance to optimize spend and lead activation

Customer Lifecycle, Retention & Expansion

Own lifecycle marketing programs from onboarding through adoption
Execute campaigns for retention, expansion, and enterprise awareness
Develop and manage enterprise pilot support materials

Product Marketing & GTM

Develop and maintain repeatable GTM launch playbooks for new features and product releases
Partner with Head of Marketing on positioning and messaging to ensure go-to-market materials create a compelling narrative
Equip Sales with the narratives, collateral, battlecards, ROI tools, and proof points needed to convert and expand accounts

Team Leadership

Manage, mentor, and develop a small team
Set content and digital priorities in alignment with growth strategy
Serve as a senior cross-functional partner to Sales, IRR, and Product

Requirements

8+ years of marketing experience with a strong blend of product marketing and demand generation
Advanced degree in chemistry, biology, or related field
Proven track record of building and executing GTM programs that drive pipeline and revenue
Experience with ABM platforms, lifecycle marketing tools, and sales enablement frameworks
Strong communicator and collaborator - able to work across Sales, Product, IRR, and department leaders
Analytical mindset with ability to own performance reporting for their programs
Direct drug discovery or B2B SaaS experience strongly preferred
People management experience required

Benefits

Competitive salary, variable compensation, and equity
Broad range of medical, dental, vision, and life insurance plans for employees and their dependents, including generous coverage for a platinum PPO healthcare plan
Short-term disability and long-term disability insurance
Cancer and critical illness coverage
Up to 12 weeks paid parental leave (after 1 yr tenure) and childcare FSA plan
401(k) + employer match (3-5%)
Home office set up stipend for fully remote employees
Learning and development support
Generous and flexible vacation and leave policies