Director of Growth Marketing

Strategy and Emerging Technologies

Develop and execute integrated growth marketing strategies that drive qualified leads, pipeline, and revenue across all key vertical markets.

Consistently monitor digital trends, regulations, and competition. Identify opportunities to improve productivity through machine learning, predictive analytics, and generative AI solutions.

Demand Generation & Pipeline Growth

• Own demand generation programs across digital, email, paid media, and partner channels
• Build scalable lead acquisition and nurture programs aligned to target audiences and buying stages

Digital Marketing & Customer Acquisition

• Lead generative search (GEO), SEO, paid search, paid social, display, retargeting, and website optimization efforts. Develop frameworks to improve conversion rates and optimize customer acquisition costs
• Support website redesign project with cross functional team and external agencies to improve brand visibility, user experience, and conversions. Oversee day-to-day website updates and SEO/GEO, with digital team

Marketing Analytics & Performance

• Establish KPIs, dashboards, and reporting frameworks to measure campaign effectiveness and ROI
• Analyze marketing and sales data to identify trends, opportunities, and areas for optimization. Manage marketing attribution and pipeline reporting

Marketing Automation & Lead Management

• Oversee marketing automation platforms, CRM integration, campaign workflows
• Improve lead management processes and alignment between Marketing and Sales

Team, Agency, and System Oversight

• Build, mentor, and develop a high-performing growth marketing team
• Oversee and optimize agencies, marketing tech stack and digital marketing budget

Desired Qualifications

• Bachelor’s degree in Marketing, Business, or a related field (such as Marketing Operations, Marketing Technology, Revenue Operations, Data Engineering)
• 8-12+ years of demonstrated experience in digital B2B marketing with leadership responsibility
• Proven success driving demand generation and revenue growth in B2B technology, telecommunications, SaaS, managed services, or related industries.
• Deep expertise in digital marketing, ABM, marketing automation, CRM platforms, AI, and analytics.
• Experience with AI-driven marketing tools and workflow automation platforms.
• Experience managing direct reports and external agencies
• Experience with Wordpress, Hubspot, Salesforce.com, Google Ads, GA4 (strong knowledge of AEO, SEO, SEM, email automation, analytics)
• Strong leadership, analytical, project management, communication, and presentation skills
• Excellent organizational skills, strong follow-through, and the ability to work in a fast-paced, dynamic environment