Director of Product Marketing – Genius (Small Business & Retail)

About the role

Join us and you step into a company that is shaping the future of commerce at scale. As Director of Product Marketing for Genius, our fast-growing point of sale (POS) business, you will shape how small businesses discover, adopt and succeed with our solutions.

Responsibilities

• Shape and scale the go-to-market strategy for Genius, driving product adoption, revenue growth and market share across priority customer segments
• Lead and grow a high-performing team of product marketers, creating a culture of ownership, innovation and continuous development
• Define differentiated product positioning and messaging that clearly communicates value and wins in competitive markets
• Orchestrate product launches that deliver measurable impact, from awareness through to product usage and commercial success
• Build segmentation frameworks that unlock new growth opportunities, using data to identify high-potential markets and expansion paths
• Turn market, customer and competitive insights into clear strategies that influence product direction and business outcomes
• Enable sales teams to win by creating impactful tools, narratives and experiences that strengthen the buyer journey and accelerate deal success
• Track and optimize performance, using insights such as win rates and adoption metrics to continuously improve strategy and deliver results

Requirements

• 8+ years of experience in product marketing, with a strong track record of driving go-to-market success and product growth
• Proven success launching and scaling products within multinational or global organizations
• Deep understanding of the retail industry and point of sale ecosystems
• Strong commercial mindset with the ability to translate market insights into growth strategies and measurable outcomes
• Experience leading cross-functional initiatives and influencing senior stakeholders across product, sales and marketing
• Analytical thinking and financial acumen, with the ability to size markets and prioritize opportunities effectively
• A collaborative, ownership-driven mindset with the confidence to lead, challenge and create impact

Qualifications

• Master's degree in Business Administration, Marketing, Communications or related field
• Proven leadership experience in product marketing roles
• Experience in developing and executing product marketing strategies
• Excellent communication and presentation skills
• Ability to manage multiple projects simultaneously

Skills

• Strategic thinking and problem-solving
• Market research and analysis
• Product launch planning and execution
• Team management and leadership
• Financial modeling and budgeting

Benefits

Our perks include a competitive salary and benefits package, opportunities to grow your skills and build your career within a global business, access to learning and development, on-the-job experiences, a supportive and inclusive team environment, and a global employee assistance program to support your wellbeing.

Pay

$170,000 - $180,000 base salary, based on location, experience and job-related factors.

Schedule

Full-time position.