Director of Product Marketing – Genius (Small Business & Retail)

About the role

Join us and you step into a company that is shaping the future of commerce at scale. As Director of Product Marketing for Genius, our fast-growing point of sale (POS) business, you will shape how small businesses discover, adopt and succeed with our solutions.

Responsibilities

• Shape and scale the go-to-market strategy for Genius, driving product adoption, revenue growth and market share across priority customer segments
• Lead and grow a high-performing team of product marketers, creating a culture of ownership, innovation and continuous development
• Define differentiated product positioning and messaging that clearly communicates value and wins in competitive markets
• Orchestrate product launches that deliver measurable impact, from awareness through to product usage and commercial success
• Build segmentation frameworks that unlock new growth opportunities, using data to identify high-potential markets and expansion paths
• Turn market, customer and competitive insights into clear strategies that influence product direction and business outcomes
• Enable sales teams to win by creating impactful tools, narratives and experiences that strengthen the buyer journey and accelerate deal success
• Track and optimize performance, using insights such as win rates and adoption metrics to continuously improve strategy and deliver results

Requirements

• 8+ years of experience in product marketing, with a strong track record of driving go-to-market success and product growth
• Proven success launching and scaling products within multinational or global organizations
• Deep understanding of the retail industry and point of sale ecosystems
• Strong commercial mindset with the ability to translate market insights into growth strategies and measurable outcomes
• Experience leading cross-functional initiatives and influencing senior stakeholders across product, sales and marketing
• Analytical thinking and financial acumen, with the ability to size markets and prioritize opportunities effectively
• A collaborative, ownership-driven mindset with the confidence to lead, challenge and create impact

Qualifications

• Master's degree in Business Administration, Marketing, Communications, or related field
• Experience in a similar role within a global organization
• Excellent communication and presentation skills
• Ability to manage multiple projects simultaneously and meet deadlines

Skills

• Strategic planning and execution
• Market research and analysis
• Product launch management
• Customer relationship management
• Team leadership and development
• Financial modeling and forecasting

Benefits

Explore our comprehensive benefits package including:

• A competitive salary and benefits package
• Opportunities to grow your skills and build your career within a global business
• Access to learning, development and on-the-job experiences that expand your expertise
• A supportive, inclusive team environment where your ideas and input matter
• Time to give back through community and charity initiatives
• A global employee assistance program to support your wellbeing

Pay

$170,000 - $180,000 base salary, based on location, experience and job-related factors.

Schedule

Full-time position.