Director of Product Marketing

About the role

The ideal candidate will bring:

• 8+ years of hands-on experience in Product Marketing, Growth, or Product Strategy in B2B SaaS or AI-driven technology companies.
• 3+ years of proven leadership experience leading PMM teams — experience building or transforming a function, not just running one.
• A product-strategy mindset: you think about market impact the way great PMs think about product-market fit.
• Proven ability to influence across Product, Sales, Marketing, and Customer Success.

Responsibilities

Market Narrative & Positioning:

• Define and evolve positioning that clearly articulates why Active Intelligence represents a fundamentally new way for businesses to run their marketing — and why that matters now.
• Translate complex AI capabilities into clear, compelling customer value that resonates across segments.
• Bring conviction to the narrative — if the story isn't bold enough, make it bolder. We want a PMM leader whose point of view strengthens every room they're in.

Adoption & Customer Outcomes:

• Lead go-to-market strategies measured by adoption and continued usage, not launch ceremony.
• Own the market-side of the customer lifecycle — the narrative that moves someone from “I tried it” to “I can’t turn this off.”
• Partner with Product to build both sides of that engine.
• Run experimentation-driven programs: every initiative has a hypothesis, a signal, and a learning cycle. We move in weekly learning cycles, not quarterly planning windows.

AI-First Execution:

• Automate traditional launch mechanics — release notes, enablement decks, internal comms.
• Leverage AI to transform how the PMM craft works, not just what it produces. Speed, experimentation, and operational scale improve by default.

Sales, Partner & Revenue Enablement:

• Arm Sales, CS, and our partner ecosystem with positioning, proof points, and talk tracks that improve conversations and conversion.
• Establish feedback loops between GTM teams and Product — friction points and market opportunities flow back into product decisions.

Evangelism & Market Authority:

• Build the market presence that makes ActiveCampaign the reference point for autonomous marketing — thought leadership, proof points, and narrative formats that establish our position.

Team Leadership:

• Lead a PMM team of outcome owners who own strategic priorities the way PMs own product areas — with backlogs, experiments, and shipped impact.
• Set the standard by doing the work yourself, not just directing it. The best PMM leaders we’ve seen create alongside their teams — AI makes that leverage real.
• Create a culture of accountability, ownership, and urgency. Create clarity in ambiguity and drive alignment through influence and results.
• Invest in your people's growth as seriously as the work itself — create conditions where they do the best work of their careers in service to their individual and collective success.

Qualifications

Required:

• 8+ years of hands-on experience in Product Marketing, Growth, or Product Strategy in B2B SaaS or AI-driven technology companies.
• 3+ years of proven leadership experience leading PMM teams — experience building or transforming a function, not just running one.
• A product-strategy mindset: you think about market impact the way great PMs think about product-market fit.
• Proven ability to influence across Product, Sales, Marketing, and Customer Success.

Prior experience with AI-native products, marketing automation, or platform products serving SMB/mid-market is highly valued.

Deep customer empathy paired with analytical rigor.

A mindset that thinks beyond launches — you understand how product marketing drives company growth.

A desire to erase the artificial boundary between product and marketing.

An AI-native approach in how you think, work, and lead — not just AI-curious.

A bias for action and execution: you’d rather build the positioning doc yourself than wait for someone to draft it.

Leading a team doesn’t mean you stop creating.

You care about outcomes, not organizational theater.

A passion for transformation rather than maintenance.

What Success Looks Like Within 3-6 Months

• Establish Product Marketing as a strategic growth function trusted by Product, GTM, and leadership.
• Drive measurable improvement in product adoption, continued usage, and customer expansion.
• Sharpen market and product positioning to the point where customers deeply understand the step-change innovation we’re delivering and how it transforms their business.
• Built a modern PMM operating model — a team of leaders fully leveraging AI in everything they do, oriented around measurable business outcomes.

Why This Role Matters

The way companies build, market, and grow products is being reshaped by AI. Product Marketing must evolve from a support function into a strategic operating system for customer understanding, market differentiation, and intelligent go-to-market execution. At ActiveCampaign, we’re building that now. This role is at the center of it.

Additional Information

ActiveCampaign is an equal opportunity employer. We recruit, hire, pay, grow and promote no matter of gender, race, color, sexual orientation, religion, age, protected veteran status, physical and mental abilities, or any other identities protected by law. Our Employee Resource Groups (ERGs) strive to foster a diverse inclusive environment by supporting each other, building a strong sense of belonging, and creating opportunities for mentorship and professional growth for their members.