Director of Product Marketing

The Role

We're looking for a Director of Product Marketing to build this function from the ground up. This is a rare opportunity to define how our product story is told, how we position ourselves in the market, and how we enable our go-to-market teams to win.

You'll start as a hands-on practitioner, owning strategy and execution in equal measure, and growing the function as the business scales. You're comfortable using AI tools and agents as a force multiplier, moving at a pace that would be impossible otherwise. You don't wait for a team to get things done.

What You'll Do

• Develop sharp, differentiated positioning and messaging that resonates with accounting firm buyers at every stage of the journey. Translate complex product capabilities into clear, compelling value narratives
• Partner closely with Product, Sales, and Demand Gen to plan and execute product launches, feature releases, and campaign narratives that drive pipeline and revenue
• Create high-impact sales collateral, pitch decks, battlecards, and playbooks. Deliver training and enablement sessions that get reps telling the right story
• Drive content strategy for bottom-of-funnel and product-focused content: solution briefs, case studies, webinars, analyst materials, and more
• Leverage AI agents and automation tools to operate with the leverage of a team, moving faster and smarter across research, content, and analysis workflows
• As we grow, hire and develop a high-performing product marketing team. Set the bar for craft, speed, and business impact

What You Bring

• 7+ years of marketing experience, with at least 3 to 4 years in a product marketing role at a B2B SaaS company
• Proven track record of owning positioning, messaging, and go-to-market for software products
• Experience working closely with Product, Sales, and Executive leadership in a fast-moving environment
• Demonstrated ability to produce high-quality work independently without a large supporting team
• Hands-on experience using AI tools to accelerate marketing workflows
• Excellent written and verbal communication skills with strong presentation and storytelling ability

What Makes Someone Exceptional

• You've been the first or founding product marketer at a company and know what it takes to build the function from scratch
• You can hold a long-term vision in one hand and a content brief in the other. You're just as comfortable in a strategy session as you are shipping a one-pager
• You actively use AI to amplify your output. Prompt engineering, AI agents, and automation are a natural part of how you work, not a novelty
• You can align a room, move a sales team, and write copy that converts
• Fast-moving environments don't rattle you. You manage competing priorities with clarity and a bias for action

Location

San Francisco (on-site)

Instead is an equal opportunity employer. We evaluate candidates based on capability, judgment, ownership, and fit for the role's responsibilities. We welcome candidates who can help us build a category-defining company in tax technology.