Director of Product (Electronics)
About the role
We’re on a mission to make Raycon the most loved electronics brand in the world where every product feels joyful, effortless, and personal. We’re hiring a Director of Hardware to run Raycon's product engine: a fast, capital-disciplined motion that launches 10+ new product bets a year, scales the proven winners, and shuts down the rest.
Responsibilities
Run the Product Engine: Own the cadence of 10+ test launches per year. Set the gates, the kill criteria, and the capital envelope per bet. Most bets should die. The few that prove demand and unit economics get scaled.
Scale Proven Winners: Identify which products have earned investment. Drive toward 4.3+ star ratings through targeted R&D, component upgrades, firmware quality, and fit improvements
Set the bar on upfront thinking: Every product starts with a tight brief: customer pain, target buyer, must-win features, anti-features, cost target, quality bar, kill criteria.
Lead component selection across drivers, chipsets, batteries, mics, and materials
Player-Coach: Personally lead core categories as the senior PM. Own the spec, the schedule, and the tradeoffs on our most strategic category.
Leverage launch readiness and post-launch health: Own the gate criteria for EVT, DVT, PVT, and MP. Own the first-90-day product health dashboard on every launch.
People Leadership: Manage, coach, and grow the PM team and design contractors. Set the standard for what good PM work looks like at Raycon.
Cross-Functional Leadership: Bring clarity across Engineering, ID, Ops, Marketing, and CX
Requirements
6+ years in consumer hardware product, with 2+ years managing PMs or program leads.
This role is title-flexible. Strong candidates may come from Product Management, Hardware Product Leadership, or senior engineering with program ownership.
Shipped multiple consumer audio products at scale
Strong experience working with OEM and JDM partners overseas
Comfortable managing many products in parallel, not just one deep program
Track record of moving customer-perceived quality (Amazon ratings, return rates, NPS, review sentiment), not just internal QA metrics
Launched, scaled, or killed products based on early signal
Ruthless about applying kill criteria when the data says stop
Engineering degree preferred (ME, CS, Acoustics, EE) but not required
Fluency matters more than the credential
Comfortable making tradeoff calls with incomplete data and defending the call later
You get sh*t done when things are messy, ambiguous, or broken
Clear, opinionated written communication. Your briefs, PRDs, and vendor emails leave no ambiguity
Qualifications
Compensation: Competitive base, discretionary bonus, and equity
Location: New York, NY. Mon to Fri, 9 AM to 6 PM EST. Hybrid: 1 day remote (Monday) and 4 days in office (Tuesday to Friday)
Team: Reports to the VP of Product. Active in a player-coach role: manages the PM team while personally owning our most key products. Has a clear runway to eventually oversee Engineering
Benefits
50% team discount on Raycon products
$1,500 annual L&D stipend + $200 for cultural events
Monthly team lunch, snack budget, March Madness bracket
Pay
NYC Base Salary Range: $110,000 - $170,000 USD
Schedule
Mon to Fri, 9 AM to 6 PM EST. Hybrid: 1 day remote (Monday) and 4 days in office (Tuesday to Friday)