Director of Pricing & Promotions

Responsibilities

Develop and lead enterprise pricing and promotional strategies that balance guest value perception with sales and profitability goals.

Establish clear pricing architecture, promotional frameworks, and value strategies across categories and channels.

Define the role of promotions (e.g., Daily Deals, seasonal offers, category sales) in driving traffic, trial, and repeat purchases.

Monitor competitive pricing and promotional activity and adjust strategies to maintain relevance and differentiation.

Capability, Process & Tool Development

Support the build-out of scalable pricing and promotions capabilities, including data, analytics, decision frameworks, and governance.

Partner with Merchandising, Technology, and Cencosud to identify, implement, and optimize pricing and promotional tools and systems.

Define and implement pricing and promotional processes (e.g., price changes, promotion planning, markdowns, post-event analysis).

Establish reporting and performance dashboards to evaluate pricing and promotional effectiveness.

Cross-Functional Collaboration

Partner closely with Merchandising teams to ensure pricing and promotions support category strategies, product launches, and Own Brand objectives.

Collaborate with Marketing and eCommerce to ensure pricing and value messaging is clear, consistent, and compelling across guest touchpoints.

Work with Operations to ensure pricing and promotional strategies are executable and consistently delivered at store level.

Align plans with margin targets, weigh investment trade-offs, and assess financial impacts of pricing and promotional decisions.

Performance Management & Optimization

Analyze pricing elasticity, promotional ROI, and guest response to continuously refine strategies.

Lead post-promotion and test-and-learn analysis to improve future decision-making.

Identify opportunities to simplify pricing, sharpen value perception, and reduce complexity for both guests and store teams.

Leadership & Team Development

Hire, coach, and develop a high-performing pricing and promotions team.

Set clear performance expectations and foster a culture of accountability, insight-driven decision-making, and continuous improvement.

Serve as a pricing and promotions thought leader and internal consultant across the organization.

Culture & Brand Stewardship

Act as a brand steward, ensuring pricing and promotions reinforce The Fresh Market’s positioning.

Set a positive example aligned with company values, collaboration, and innovation.

Qualifications

• Bachelor’s degree or equivalent experience; advanced degree a plus.
• 7–10+ years of experience in pricing, promotions, merchandising, category management, or commercial strategy, ideally within retail or consumer industries.
• Demonstrated success leading pricing and promotional strategy at scale.
• Strong analytical skills with the ability to translate data into actionable insights and recommendations.
• Experience building or enhancing pricing and promotional processes, tools, or capabilities.
• Proven leadership skills with experience managing and developing teams.
• Excellent communication and influence skills across cross-functional partners.
• Ability to balance strategic thinking with hands-on execution.
• Comfortable operating in a fast-paced, evolving environment.

Preferred Qualifications

• Experience with pricing analytics, elasticity modeling, or promotional optimization tools.
• Familiarity with syndicated data sources (e.g., Nielsen, IRI/Circana).
• Experience working with retail pricing systems and promotional planning tools.
• Background in multi-channel or omnichannel retail environments.