Director of Physician Relations- Center for SIght

About the role

The Director of Physician Relations is a field-based business development professional responsible for cultivating and expanding referral relationships between optometrists, primary care physicians, and other eye care providers and our ophthalmology practice(s).

Responsibilities

• Conduct regular in-person office visits to optometrists, primary care physicians, and other referring providers across an assigned geographic territory, as directed by VP of Operations
• Build and maintain a structured call cycle for existing and potential new referring offices
• Education referring providers and their staff on the practice's clinical capabilities, sub-specialties, surgeons, and patient care protocols
• Present new service lines, technology advancements, and clinical updates to referring offices
• Cook up and coordinate potential educational events, if applicable
• Identify new referral opportunities and develop a strategic outreach plan
• Serve as the primary point of contact and relationship owner for all key referring offices
• Proactively resolve referral friction points, including scheduling delays, communication gaps, and co-management concerns
• Respond to inquiries and/or concerns in a timely manner and troubleshoot patient or process-related issues
• Facilitate warm hand-offs and ensure referring providers receive timely consultation notes and post-operative summaries
• Gather and relay referring provider feedback to internal clinical and administrative leadership to continually improve the referral experience
• Represent the practice at local and regional optometry society meetings, community, and professional networking events
• Track and report referral volume by provider and by visit/surgery type
• Maintain an accurate and up-to-date database of referring providers, contact information, office hours and call history
• Provide weekly activity reports, including visits completed, new referral relationships established, and referral outcomes
• Analyze territory performance against established KPIs and benchmarks; present findings to leadership
• Work closely with operations directors, surgeons, and clinical staff to align outreach messaging with operational capacity
• Collaborate with the marketing team on collateral development, digital campaigns, and event planning, if applicable
• Participate in regular team meetings and strategy sessions with leadership
• Oversee referral coordinators and collaborate with Patient Care Counselors (PCCs) to ensure a seamless patient journey from referral to post-op.

Qualifications

• Bachelor's degree required; major in healthcare administration, business, communications, or a related field preferred
• Minimum 3–5 years of experience in physician relations, healthcare sales, or business development in an ambulatory or specialty care setting
• Prior experience calling on optometrists or within the ophthalmology, optometry, or vision care industry preferred
• Demonstrated track record of growing referral volume
• Strong working knowledge of the optometry-ophthalmology co-management model and referral dynamics preferred
• Familiarity with common ophthalmic conditions, surgical procedures (cataract, LASIK/PRK, glaucoma, retina), and diagnostic terminology preferred
• Exceptional interpersonal, communication, and presentation skills; able to engage clinicians and administrative staff with equal ease
• Highly organized with the ability to manage a large referral base and prioritize independently
• Comfortable working autonomously in a field-based environment with minimal day-to-day supervision
• Proficient in Microsoft Office Suite (Word, Excel, PowerPoint, Outlook)
• Valid driver's license and reliable transportation required

Performance Metrics & KPI's

• Monthly and quarterly referral volume growth by provider and service line
• Number of completed field visits per week
• New referring provider accounts activated per quarter
• Retention rate of existing referring accounts
• Referral-to-appointment conversion rate

Compensation & Benefits

• Base salary commensurate with experience
• Performance-based incentive bonus tied to growth metrics
• Mileage reimbursement or vehicle allowance
• Comprehensive health, dental, and vision benefits
• Paid time off and holidays