Director of Performance Marketing
About the role
We're seeking a Director of Performance Marketing to lead our paid and organic media strategy. This role requires a deep understanding of various digital channels and the ability to optimize campaigns for maximum impact.
Responsibilities
Architect and execute integrated media strategies across paid search (Google, Bing), SEO, digital display, connected TV (CTV/OTT), out-of-home (OOH), and direct mail.
Own end-to-end campaign management: planning, trafficking, optimization, and reporting for all channels.
Build channel-specific playbooks and test-and-learn frameworks to continuously improve performance.
Understand our DTC quote funnel to align media strategy with quote start and bind rate goals.
Run structured A/B tests on copy, audience targeting, bidding strategies, and landing page alignment.
Translate data into clear executive-level reporting and actionable recommendations.
Own the performance marketing budget — allocate across channels based on efficiency and growth objectives.
Manage media partners, platform, and vendor relationships (Google, Meta, programmatic DSPs, print vendors, OOH partners) as needed.
Partner with the broader marketing function on brand-to-activation balance (media mix strategy).
Requirements
7+ years of performance marketing experience, with at least 3 years at a director or senior manager level.
Demonstrated expertise across paid search (SEM), SEO, digital display, connected TV (CTV/OTT), and at least one of OOH or direct mail.
Expertise with programmatic DSPs (DV360, The Trade Desk) and CTV/OTT platforms (Hulu, Roku, Amazon Streaming TV) and identity-based targeting.
Hands-on experience with Smart Bidding strategies, Performance Max campaigns, and Google Ads API or Data Manager integrations.
Strong creative sensibility — ability to brief and direct agencies, review creative, and write compelling ad copy yourself.
Advanced analytical skills: proficiency in GA4, Google Ads, Excel/Sheets modeling, and performance attribution.
Experience owning media budgets with accountability to CAC and ROAS targets.
Proven ability to build and present executive-level performance reports and strategic recommendations.
Strong project management and vendor management skills.
Skills
Thrive in a dynamic, fast-paced environment with the ability to embrace change and continuously reprioritize work to support evolving organizational goals.
Effectively manage multiple priorities while adapting to changing business demands.
Benefits
Starting at $160,000 annually. Candidate's skills, experience and abilities will be taken into consideration for final offer.