Director of Paid Social

About the role

This senior leadership role sits at the center of a high-growth performance marketing organization, responsible for scaling one of the most impactful customer acquisition channels. You will define and execute the full Paid Social strategy across major platforms including Meta, TikTok, and other social ecosystems, while also overseeing adjacent performance media channels such as native advertising and AppLovin.

Requirements

• 10+ years of experience in Paid Social or performance marketing, with deep expertise in Meta Ads Manager and strong exposure to TikTok and other social platforms.
• Proven track record managing and scaling seven-figure monthly Paid Social budgets with a strong focus on direct response and measurable business outcomes.
• At least 3+ years of experience leading teams and managing agency relationships in a high-performance environment.
• Strong analytical and financial acumen, including experience with forecasting, budget pacing, and performance tracking against business KPIs.
• Deep understanding of paid social attribution models, conversion APIs, first-party data strategies, and measurement frameworks.
• Strong creative testing mindset, with experience collaborating closely with creative teams to improve performance outcomes.
• Exceptional communication and stakeholder management skills, with the ability to influence senior leadership and cross-functional partners.
• Demonstrated ability to operate in fast-paced, high-growth environments while managing multiple priorities effectively.
• Experience in financial services, fintech, or other regulated industries is a strong plus.
• Strong leadership capabilities with a track record of mentoring, developing, and scaling high-performing teams.
• High level of adaptability, curiosity, and commitment to continuous experimentation and learning in evolving platform environments.

Benefits

• Competitive base salary aligned with senior leadership responsibilities ($169,500 - $190,000 USD range referenced)
• Performance-based bonus and incentive opportunities tied to business and marketing outcomes
• Comprehensive medical, dental, and vision insurance coverage
• 401(k) retirement plan with company match
• Generous paid time off including holidays, vacation, sick days, and volunteer time off
• 12 weeks of paid parental leave
• Wellness incentive programs and employee well-being support
• Pre-tax transit benefits and additional voluntary benefit options
• Life insurance coverage provided at no cost
• Pet insurance discounts and employee assistance programs
• Strong focus on employee development, mentorship, and leadership growth opportunities
• Flexible/remote work environment depending on business needs.