Director of Paid Social

Job Responsibilities

• Lead, mentor, and develop a team of 10+ social media analysts, including conducting 1:1s, managing performance, and setting clear expectations on deliverables and deadlines
• Identify performance gaps across accounts and analysts, providing strategic direction and corrective action plans
• Interview and hire new talent into the department
• Own and enforce QA, performance, and process standards, ensuring all SOPs, documentation, and training materials are accurate and consistently followed
• Manage team bandwidth through monthly capacity planning and resource forecasting to ensure proper account allocation and scalability for new client growth
• Monitor and manage daily department budget pacing and task execution to ensure alignment with goals and deadlines
• Support Division Manager(s) in training, account analysis, note audits, and monthly client calls
• Collaborate with internal teams and operations leadership to improve processes and drive operational efficiency
• Oversee the onboarding of all new accounts, ensuring accurate and timely launches
• Assist the Sales Director and Account Managers in new client proposals
• Lead team trainings, department meetings, and daily stand-ups
• Build and manage relationships with platform representatives (Meta, TikTok, etc.)
• Demonstrate strong written and verbal communication skills
• Write quarterly blogs for the department on the CHD website and ensure content remains up to date
• Travel to clients as needed

Required Qualifications

• 5+ years of paid social media experience with deep expertise in paid advertising
• Proficiency in Meta Ads Manager and Google Analytics
• Experience in additional platforms such as Canva, TikTok, LinkedIn, etc.
• Experience in automotive, legal, and/or medical verticals
• 3+ years of management experience leading teams of 5+ individuals, including training, mentoring, and driving accountability
• Strong understanding of digital marketing best practices
• Exceptional written and verbal communication skills, with the ability to confidently present performance, strategy, and insights to internal teams and executive stakeholders
• Strong analytical skills and attention to detail with the ability to interpret data and actionable insights
• Proficient in Microsoft Office/Google Workspace (Docs, Sheets, Slides, GMail, GChat)
• Ability to build and maintain strong client relationships while partnering closely with Account Managers and resolving escalations as needed
• Prior proven ability to identify issues and proactively implement process improvements and scalable solutions
• Proven ability to manage team bandwidth, prioritize workload, and ensure efficient resource allocation
• Proven ability to adapt to change and thrive in dynamic, fast-paced environments

Preferred Qualifications

• Bachelor's degree in Marketing, Mass Communications, Business, Digital Advertising, or equivalent experience
• Experience in LinkedIn, TikTok & Twitter ad management
• Meta Blueprint Certified in Media Buying or Media Planning
• Google Certifications (Google Analytics and/or Google Ads)
• SEM/PPC experience
• SEO Experience
• Programmatic and CTV Experience