Director of Paid Media

Accountabilities

• Own and scale a $20M+ annual paid media budget across channels including Meta, Connected TV (CTV), Paid Search, Native, Display, and emerging acquisition platforms.
• Develop and execute paid media strategies focused on improving lead generation, customer acquisition costs, conversion rates, and return on ad spend.
• Remain actively involved in advertising platforms by monitoring performance, identifying optimization opportunities, and making data-driven campaign decisions.
• Lead and mentor creative teams responsible for ad concepts, copy, video production, editing, messaging, testing, and campaign execution.
• Establish creative testing frameworks to improve ad performance, audience engagement, and overall marketing efficiency.
• Build scalable operational systems for campaign launches, quality assurance, reporting, forecasting, budgeting, and optimization workflows.
• Partner with executive leadership and cross-functional teams to align acquisition strategies with broader business objectives.
• Create executive-level reporting and dashboards that communicate campaign performance, business impact, and future growth opportunities.
• Identify new acquisition channels, audience segments, and scaling opportunities while maintaining profitability.
• Promote a culture of accountability, experimentation, innovation, and continuous improvement across marketing teams.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent professional experience.
• 8+ years of hands-on performance marketing experience with increasing leadership responsibility.
• Demonstrated success managing $20M+ annual paid media budgets with strong ROAS and acquisition performance results.
• Extensive experience managing Meta Ads and Connected TV (CTV) campaigns at scale.
• Strong knowledge of Paid Search, Native Advertising, Display, and additional digital acquisition channels.
• Experience leading creative teams focused on content strategy, advertising production, testing, optimization, and performance measurement.
• Proven background in high-volume lead generation organizations focused on acquiring their own customers rather than managing external client campaigns.
• Deep understanding of attribution models, conversion tracking, analytics, forecasting, and performance reporting.
• Experience building scalable marketing processes, experimentation programs, and operational frameworks.
• Strong leadership, communication, analytical, and project management skills.
• Ability to work effectively in a fast-paced, data-driven environment with a focus on measurable outcomes.

Benefits

• Competitive base salary of $160,000 - $175,000 annually.
• Performance-based bonus opportunities with estimated on-target earnings of $200,000+.
• Fully remote work opportunity for U.S.-based employees.
• Medical, dental, and vision insurance coverage.
• Paid time off and company holidays.
• 401(k) plan with company match, where applicable.
• Executive-level ownership of a significant paid media budget and growth strategy.
• Opportunity to build and lead a best-in-class performance marketing organization.
• Collaborative, fast-paced, and data-driven company culture.
• Strong career growth opportunities with direct visibility to leadership.