Director of National Sales

About the role

The Director of National Sales drives national revenue growth by developing and expanding relationships with large, multi-location, and nationally branded advertisers. This role leads strategic sales efforts across direct response, retail, and agency channels, positioning Valpak’s integrated print and digital marketing solutions as high-impact drivers of customer acquisition and retention. The Director acts as a trusted advisor to senior decision makers, delivering consultative, insight-driven marketing strategies that align Valpak’s portfolio with client business objectives.

Responsibilities

• Prospect a minimum of 20 hours per week on telephone cold-calling to define and identify a qualified list of prospects.
• Establish relationships to reach key decision makers in companies aligned with Valpak’s products and services.
• Own and achieve national revenue targets by identifying, developing, and closing high-value, multi-market client opportunities.
• Drive new business development while expanding and renewing existing national client relationships.
• Lead complex sales cycles from prospecting through contract negotiation and close.
• Build and maintain relationships with senior-level decision makers (CMO, VP Marketing, Media Directors, Agency Leadership).
• Conduct discovery to understand client objectives, challenges, and media strategies.
• Position Valpak and ValpakClipp as strategic partners delivering measurable ROI.
• Develop and present customized, client-specific marketing plans leveraging the full Valpak portfolio across print and digital platforms.
• Deliver compelling, executive-level presentations that clearly articulate value, strategy, and performance impact.
• Collaborate internally with marketing, analytics, operations, and client services to ensure seamless execution.
• Maintain accurate prospect and client activity within CRM systems.
• Build and manage revenue forecasts with a high degree of accuracy.
• Monitor pipeline health and proactively manage opportunities to ensure consistent performance.
• Stay current on trends in direct marketing, digital media, retail advertising, and agency models.
• Represent Valpak professionally at industry meetings, client presentations, and key market events.

Qualifications

• Bachelor’s degree or equivalent combination of education and experience.
• Minimum 5 years of progressive experience in media, advertising, or marketing sales, preferably at a national level.
• Demonstrated success selling integrated print and digital solutions to national brands and/or agencies.
• Proven track record of developing senior-level relationships resulting in $1M+ annual revenue.
• Strong knowledge of direct marketing, direct response, digital advertising, and agency buying models.
• Existing industry contacts within direct marketing, media, or agency environments preferred.

Skills & Competencies

• Exceptional verbal, written, and executive-level presentation skills.
• Strong consultative selling, negotiation, and closing abilities.
• Advanced proficiency with CRM platforms, Microsoft Office, and digital communication tools.
• Highly organized with the ability to manage multiple priorities and operate with urgency.
• Self-motivated and comfortable working remotely in a results-driven environment.

Additional Requirements

• Ability to travel up to 30% as needed.
• Must be able to work effectively from a home office while maintaining strong collaboration with internal teams.

Pay

Base salary + performance-based bonus. Bonus tied to total brand revenue growth, including both centralized and decentralized contributions.