DIRECTOR OF NATIONAL ACCOUNTS

Reports To: VP of Retail Sales

Location: NW Arkansas

FLSA Status: Exempt

Position Summary

As the Director of National Accounts at VV Supremo, you will be responsible for driving the strategic growth of our food products across Walmart & Sam’s Club stores and their eCommerce platform. This role involves managing and optimizing sales performance, building key relationships with Walmart’s merchandising, and buying teams, and ensuring the effective execution of marketing and promotional strategies. A deep understanding of the retail food industry and Walmart’s business processes is essential, as well as the ability to thrive in a fast-paced, high-demand environment.

Primary Responsibilities

• Develop and implement a comprehensive sales strategy to enhance the visibility and sales of our products at Walmart and Sam’s Club, both in‑store and online.
• Serve as the primary liaison between VV Supremo and Walmart/Sam’s, managing relationships with Walmart’s team and coordinating with external brokers.
• Build and maintain strong relationships with key stakeholders at Walmart and Sam’s, including buyers, category managers, and internal teams, to maximize business opportunities and ensure optimal product placement and promotional support.
• Lead and manage a broker sales force.
• Oversee the P&L for Walmart accounts, ensuring profitability through effective margin management, pricing strategies, and cost control; continuously monitor financial performance, identifying areas for improvement and growth.
• Analyze market trends, consumer behavior, and Walmart‑specific sales data to uncover new opportunities, emerging trends, and potential risks; provide actionable insights to the leadership team to optimize business performance.
• Partner with the marketing team to develop and execute promotional campaigns, in‑store displays, and digital content that resonate with Walmart customers and drive sales.
• Work closely with supply chain and inventory teams to ensure timely product availability at Walmart; provide accurate sales forecasts and demand projections to prevent stockouts.
• Track and report on sales performance, key metrics, and the ROI of sales initiatives to the executive team; present monthly, quarterly, and annual reports on Walmart business performance.

Minimum Qualifications

• Minimum of 7 years in food sales, with a strong focus on Walmart and Sam’s Club.
• Proven success selling to both large and small companies.
• Strong strategic mindset with the ability to drive sales growth and navigate challenges.
• Exceptional relationship‑building and negotiation skills; ability to influence key stakeholders and manage major customer accounts.
• Proficiency in sales analytics, forecasting, and data‑driven decision‑making; advanced knowledge of Excel and other business intelligence tools.
• Strong verbal and written communication skills; ability to present effectively to executives and collaborate cross‑functionally.
• Bachelor’s degree required; MBA preferred.
• Willingness to travel up to 25%.

Preferred Skills

• In‑depth knowledge of Walmart’s retail systems, processes, and operations.
• Strong understanding of food industry trends.
• Familiarity with digital and eCommerce platforms, particularly Walmart’s online marketplace.

Work Environment & Physical Requirements

The work environment is typically an office setting, with most tasks performed at a desk using a computer. Daily responsibilities involve extended periods of sitting, frequent use of a computer, keyboard, and mouse for data entry, analysis, and report generation. Occasional need to lift or carry documents or files weighing up to 15 pounds. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.