Director of Multifamily Marketing (Newport News, VA/Raleigh, NC)

Key Responsibilities

• Lead the creation and execution of Drucker + Falk marketing and communications goals within approved annual budgets.
• Direct corporate communications initiatives targeted toward employees, clients, ownership groups, investors, industry partners, media, and prospective customers.
• Recruit, onboard, develop, mentor, and manage all Marketing Department personnel.
• Establish and maintain companywide marketing best practices, standards, policies, and performance expectations.
• Partner with Multifamily Directors, Regional Property Managers, and Property Managers to develop strategic marketing initiatives that support occupancy and revenue goals.
• Assist Business Development with new business proposals, RFP responses, and pitch opportunities.
• Multifamily Marketing Technology + AI Leadership:
  • Lead the evaluation, implementation, and optimization of multifamily AI technologies, including leasing AI, CRM automation, predictive analytics, reputation management platforms, and marketing automation solutions.
  • Establish companywide standards, governance, recommended training, and performance metrics for AI-powered marketing and leasing technologies.
  • Identify emerging multifamily technology solutions and recommend strategic adoption initiatives that improve lead conversion, operational efficiency, resident engagement, and portfolio performance.
  • Partner with Operations, IT, and Training to ensure successful deployment and adoption of multifamily technology platforms.
• Digital Advertising Services:
  • Develop and oversee the creation of Drucker + Falk's in-house digital advertising services platform.
  • Manage digital advertising strategy, audience targeting, campaign optimization, and performance reporting.
  • Establish standardized digital advertising products and service offerings supporting managed communities and ownership groups.
  • Oversee advertising initiatives across Google Ads, Meta platforms, Instagram, YouTube, display advertising, retargeting, geofencing, and emerging digital advertising channels.
  • Implement attribution and reporting systems that measure campaign effectiveness, lead quality, occupancy impact, and return on investment.
  • Evaluate and manage relationships with advertising vendors, technology providers, and digital media partners.
• Marketing Operations + Analytics:
  • Guide the Marketing Team in analyzing property performance, market conditions, competitor activity, lead generation trends, and marketing effectiveness.
  • Develop KPIs that measure prospect traffic, lead conversion, occupancy, retention, digital engagement, and marketing ROI.
  • Oversee companywide reporting standards and performance dashboards.
  • Utilize analytics and business intelligence tools to identify opportunities for improved performance and operational efficiencies.
• Project Management:
  • Direct and manage cross-functional marketing and technology projects from planning through implementation and completion.
  • Develop project plans, implementation schedules, communication strategies, and stakeholder reporting processes.
  • Ensure projects are completed on time, within budget, and aligned with strategic objectives.
  • Cook up internal teams, external vendors, and operational stakeholders to ensure successful project execution.
• Compliance + Risk Management:
  • Maintain expert-level knowledge of multifamily advertising regulations and compliance requirements.
  • Ensure compliance with Fair Housing laws, ADA accessibility standards, privacy regulations, consumer protection laws, and applicable digital advertising requirements.
  • Establish companywide review processes and compliance standards for websites, advertising campaigns, social media content, AI-generated content, and marketing collateral in coordination with DF IT and DF webmaster.
  • Partner with legal counsel and executive leadership to identify and mitigate marketing compliance risks.
  • Ensure all marketing technology platforms and websites comply with applicable accessibility and regulatory requirements.
• Brand Management + Communications:
  • Guide the development of community branding, website standards, photography, videography, content strategy, and consumer messaging.
  • Oversee online reputation management programs and social media best practices.
  • Support new business development efforts through RFP responses, presentations, and client-facing marketing initiatives.
  • Represent Drucker + Falk at industry conferences, associations, educational programs, and business development opportunities.
  • Cook up print and digital marketing collateral that strengthens brand awareness and revenue performance.
• Technology + Vendor Management:
  • Oversee relationships with marketing technology vendors, lead generation providers, AI platforms, and advertising partners.
  • Lead vendor evaluations, contract recommendations, implementation planning, and performance reviews.
  • Cook up training initiatives for marketing technologies and software systems.
  • Work closely with the IT Department to ensure all marketing technologies meet company standards and security requirements.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or related industry experience preferred, with 5–10 years of marketing leadership experience leading marketing technology, AI, digital advertising, or related initiatives.
• Strong understanding of multifamily operations, lead generation, occupancy management, reputation management, and digital marketing performance metrics.
• Experience managing digital advertising budgets and marketing technology platforms.
• Project Management certification (PMP, Agile, Scrum, or equivalent) preferred.
• Excellent written and verbal communication skills.
• Proven ability to analyze data and translate insights into actionable business strategies.
• Computer Skills: Microsoft Office Suite (Excel, Word, PowerPoint, Outlook), Yardi and multifamily property management platforms, Google Workspace and Google Analytics, CRM and lead management systems, AI-powered leasing and marketing platforms, digital advertising platforms (Google Ads, Meta Business Suite, YouTube Ads, display networks), business intelligence and data visualization tools, social media management platforms, marketing automation software.
• Skills + Attributes: Advanced knowledge of multifamily marketing, digital advertising, and consumer acquisition strategies; strong understanding of multifamily AI technologies, marketing automation platforms, CRM systems, and business intelligence tools; demonstrated project management expertise with the ability to manage multiple large-scale initiatives simultaneously; thorough understanding of Fair Housing regulations, ADA accessibility standards, advertising compliance requirements, and multifamily marketing laws; strong analytical and data-driven decision-making capabilities; exceptional leadership, coaching, and team development skills; excellent written, verbal, presentation, and training skills; strong vendor management and negotiation experience; ability to thrive in a fast-paced, deadline-driven environment; creative problem-solving skills with a strategic mindset; commitment to innovation, continuous improvement, and operational excellence.