Director of Media Buying

About the role

This is an opportunity to own the media buying function end-to-end, driving performance, innovation, and best practice while leading a talented team in a hybrid environment.

Key Responsibilities

• Lead the end-to-end media buying process across Linear TV, CTV, and digital/programmatic channels, from brief to post-campaign analysis.
• Develop and implement media buying strategies that align with overall marketing and business goals.
• Negotiate rates, inventory, and added value with media vendors and partners to maximise efficiency and impact.
• Oversee campaign trafficking, pacing, optimisation, and delivery to ensure KPIs and performance targets are met.
• Manage, mentor, and develop a high-performing media buying team, setting clear goals and providing ongoing coaching.
• Collaborate with internal stakeholders (strategy, analytics, creative, account teams) to ensure media plans are integrated and data-informed.
• Monitor market trends, audience behaviours, and competitive activity to inform media decisions and identify new opportunities.
• Produce and present clear performance reports, insights, and recommendations to senior leadership and key stakeholders.

Key Requirements

• 8+ years’ experience in media strategy and buying, with deep hands-on expertise in Linear TV and CTV.
• Proven track record managing significant media budgets and delivering measurable performance improvements.
• 5+ years’ experience leading and developing media teams, including hiring, coaching, and performance management.
• Strong proficiency with programmatic buying platforms and exchanges, including optimisation and troubleshooting.
• Advanced analytical skills with the ability to interpret data, derive insights, and adjust media tactics accordingly.
• Exceptional negotiation skills with established relationships or demonstrable success working with media vendors.
• Clear, confident communication skills with experience presenting plans and results to senior stakeholders.
• Able to operate effectively in a hybrid work environment, managing priorities and teams across locations.

Desirable Skills

• Experience integrating TV and CTV buys with broader omnichannel campaigns (social, search, display, audio, OOH).
• Background in both brand-building and performance-driven media campaigns.
• Familiarity with advanced TV measurement, attribution models, and incrementality testing.
• Experience within an agency or high-growth, fast-paced marketing environment.
• Comfort working with marketing analytics tools and dashboards (e.g., GA, data visualisation platforms).