Jobs · Business Development

Associate Director, Digital Media Buying

Plein Air Agency · Dallas, TX · 4 wk ago
RemoteRemoteBusiness DevelopmentFull-time

Responsibilities

  • Manage 2-3 Digital Media Buyers within the larger Media Buying Team
  • Build digital marketing campaigns in Meta Ads, Google Ads, Connected TV and programmatic DSP platforms for 2+ clients
  • Work cross-functionally with Clients, Brand Managers, Business Analytics, Creative and Media Planners to execute campaigns
  • Monitor campaign performance and spend pacing for dozens of campaigns across multiple buying platforms
  • Report and present results to clients and internal stakeholders
  • Recommend optimizations to clients, based on campaign performance data

Requirements

  • 8+ years of experience in digital marketing experience with Google, Meta Ads and Connected TV DSPs (ex. Basis DSP, DV360, Trade Desk)
  • Proficient knowledge of Google Tag Manager for media conversion tracking
  • Experience building reports within Google Data Studio
  • Ambitious, self-motivated and able to work with little supervision
  • Excellent communicator with top-tier presentation skills
  • Experience working with multiple brands simultaneously and managing monthly digital marketing budgets of $500,000+
  • Ability to tell a story using data
  • Restaurant or multi-location retail marketing experience is a plus

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